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| Non-stick mayonnaise being developed | Non-stick mayonnaise being developed |
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| Mayonnaise that does not get stuck in its container is being developed by a Norwegian company. | Mayonnaise that does not get stuck in its container is being developed by a Norwegian company. |
| Orkla is the first food manufacturer to announce a deal with US company Liquiglide to use its non-stick coating in product packaging. | |
| Getting the last bit of sauce out of a bottle is a common annoyance for shoppers. Many have shared their frustration on social media. | Getting the last bit of sauce out of a bottle is a common annoyance for shoppers. Many have shared their frustration on social media. |
| One expert told the BBC some consumers might have safety concerns. | One expert told the BBC some consumers might have safety concerns. |
| "I'm sure consumers do, from time to time, look at the wasted dregs stuck in a bottle of mayo and wonder why suppliers haven't been able to solve the issue," said Vince Bamford, buying and supplying editor for The Grocer. | "I'm sure consumers do, from time to time, look at the wasted dregs stuck in a bottle of mayo and wonder why suppliers haven't been able to solve the issue," said Vince Bamford, buying and supplying editor for The Grocer. |
| "Embracing this technology would offer a brand a unique selling point, although some degree of education would be required to reassure shoppers that this was a natural product." | "Embracing this technology would offer a brand a unique selling point, although some degree of education would be required to reassure shoppers that this was a natural product." |
| Liquiglide says its coating is "completely harmless" and meets safety standards because it "can be made entirely from food". | Liquiglide says its coating is "completely harmless" and meets safety standards because it "can be made entirely from food". |
| The company was founded in 2012 to sell licences for a non-stick technology developed at the Massachusetts Institute of Technology. | The company was founded in 2012 to sell licences for a non-stick technology developed at the Massachusetts Institute of Technology. |
| A customised version of the coating is created for each product, resulting in a "permanently wet" surface inside containers that helps the product slip out. | A customised version of the coating is created for each product, resulting in a "permanently wet" surface inside containers that helps the product slip out. |
| In March, the company reached a deal with US glue brand Elmer's to use the technology in its products. | In March, the company reached a deal with US glue brand Elmer's to use the technology in its products. |
| It told the BBC it was working with 30 companies, including some of the biggest consumer brands in the US. | It told the BBC it was working with 30 companies, including some of the biggest consumer brands in the US. |
| Orkla's food division generated more than 3bn krone (£246m) of sales in its last quarter. | Orkla's food division generated more than 3bn krone (£246m) of sales in its last quarter. |
| The company said it was still deciding exactly how it would use the technology in its products. | The company said it was still deciding exactly how it would use the technology in its products. |
| Mr Bamford: "Non-stick packaging could look good in a TV ad, but I have my doubts that it would be enough to sway a shopper from a preferred or cheaper brand." | Mr Bamford: "Non-stick packaging could look good in a TV ad, but I have my doubts that it would be enough to sway a shopper from a preferred or cheaper brand." |
| While reducing wasted product may benefit consumers, Liquiglide suggests it could also encourage shoppers to buy more frequently. | While reducing wasted product may benefit consumers, Liquiglide suggests it could also encourage shoppers to buy more frequently. |
| The company states on its website: "Liquiglide makes dispensing product so easy that consumers actually tend to use it faster... it pushes consumers to an earlier repurchase point." | The company states on its website: "Liquiglide makes dispensing product so easy that consumers actually tend to use it faster... it pushes consumers to an earlier repurchase point." |