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Soon you won't be able to pop bubble wrap because the company who produces it hates fun | |
(35 minutes later) | |
Sealed Air Corp., the company that invented bubble wrap in the 1950s and still produces a vast amount of it to this day, is changing up its design, coming up with a new bubble that you sadly won't be able to pop. | Sealed Air Corp., the company that invented bubble wrap in the 1950s and still produces a vast amount of it to this day, is changing up its design, coming up with a new bubble that you sadly won't be able to pop. |
Coming as terrible news to children around the world (and a good deal of adults), the new 'iBubble Wrap' is designed to be easier to ship, given that the current version is unsurprisingly quite bulky. | Coming as terrible news to children around the world (and a good deal of adults), the new 'iBubble Wrap' is designed to be easier to ship, given that the current version is unsurprisingly quite bulky. |
The Wall Street Journal reports that the new wrap is delivered in flat sheets that retailers and other customers will inflate at their warehouses, meaning it takes just 1/50th of the space it used to when being shipped. | The Wall Street Journal reports that the new wrap is delivered in flat sheets that retailers and other customers will inflate at their warehouses, meaning it takes just 1/50th of the space it used to when being shipped. |
As more and more people buy their products online, the bubble wrap business is booming, with WSJ saying that sales of it around the world reached $20 billion in 2013. | As more and more people buy their products online, the bubble wrap business is booming, with WSJ saying that sales of it around the world reached $20 billion in 2013. |
But have they factored in the loss of customers who buy it simply to gleefully pop the stuff while giggling that will surely come with this revamp? | But have they factored in the loss of customers who buy it simply to gleefully pop the stuff while giggling that will surely come with this revamp? |
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