This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.theguardian.com/politics/2015/jul/07/plymouth-mp-dove-men-care-advert-johnny-mercer
The article has changed 3 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Plymouth MP appears half-naked in Dove shower gel advert | |
| (about 1 hour later) | |
| A new Conservative MP has filmed an advert for Dove Men+Care in which he appears half-naked soaping himself in the shower. | A new Conservative MP has filmed an advert for Dove Men+Care in which he appears half-naked soaping himself in the shower. |
| Johnny Mercer, the MP for Plymouth Moor View, made the advertisement, which is now being shown in the US, while he was a candidate but before he was elected. | Johnny Mercer, the MP for Plymouth Moor View, made the advertisement, which is now being shown in the US, while he was a candidate but before he was elected. |
| He has not declared any earnings from it on the register of MPs’ interests. It was filmed more than a year ago, in February 2014. | He has not declared any earnings from it on the register of MPs’ interests. It was filmed more than a year ago, in February 2014. |
| In the 15-second advert, the former army captain is seen lathering himself in the shower and then playing with his six-year-old daughter, Amalie. | |
| According to the Plymouth Herald, he said: “They [the marketing agency for Dove] phoned us up because they wanted people who weren’t models or signed up to an agency. When they asked me, I thought: ‘Why not, it will be a laugh.’ | According to the Plymouth Herald, he said: “They [the marketing agency for Dove] phoned us up because they wanted people who weren’t models or signed up to an agency. When they asked me, I thought: ‘Why not, it will be a laugh.’ |
| “It was really fun ... They sent me and the girls to London for three days. Unfortunately, I think it might be the first in a series of adverts but we’ll have to wait and see. Hopefully it will be forgotten about quickly.” | “It was really fun ... They sent me and the girls to London for three days. Unfortunately, I think it might be the first in a series of adverts but we’ll have to wait and see. Hopefully it will be forgotten about quickly.” |
| His wife, Felicity, revealed that he had prepared for the role by shaving his chest. | His wife, Felicity, revealed that he had prepared for the role by shaving his chest. |
| They applied to take part in the advert after Dove Men announced it was looking for ex-military families for a photoshoot. |