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Greek Merchants Fear a Way of Life Is Disappearing | |
(about 11 hours later) | |
ATHENS — Fifteen years ago, Spyros Kyriakopoulos and his partner took over a small pastry shop on a side street near downtown Athens and began selling the braided loaves called tsourekia and traditional Greek dipping cookies. | |
At the time, Athens was booming, the Greek standard of living had leapt ahead in just one generation, and Mr. Kyriakopoulos’s customers were about to become even more prosperous as Greece joined the euro currency. | |
On Monday, as the Greek government reluctantly agreed to a deal to address the country’s debt crisis and keep it in the eurozone, people like Mr. Kyriakopoulos were bracing themselves for a wide range of economic changes that are certain to touch on virtually every aspect of Greek life. | |
The changes surpass government austerity measures like reeling in pensions and raising the valued-added tax, and include elements like the deregulation of closed markets and professions. | |
For Mr. Kyriakopoulos, it means he would no longer be protected from competitors by a special license he holds to sell bread — one of many changes he saw as suffocating not just to his profession, but to a way of life. | |
“Not as a professional, but as a person, I think it’s better for the bakery to sell bread, for us to have pastry, for the supermarket to sell its products,” said Mr. Kyriakopoulos, 49, a soft-spoken man in a brown apron with gray hair tied back in a ponytail and several small rings in one earlobe. | |
Greece is a land of small businesses. On just about every block, there is a carefully tended pharmacy marked by a green cross, a florist, a bakery, a pastry store, a fruit and vegetable shop and often a butcher shop. | |
More than a third of Greeks, by some estimates, are self-employed, a way of life that suits their anti-authoritarian natures and independent streaks. But it is also a way of making a living that many critics say has preserved the culture of the Ottoman bazaar, where bargaining on price is a good-natured sport and anyone who does not evade at least some taxes is a sucker. | |
To the austerity proponents of the eurozone, of course, seeking to collect every penny of taxes and to open Greek business to the international marketplace, the legacy of the Ottoman bazaar is anathema. | |
The new austerity package that the Greek government agreed to in Brussels on Monday includes measures that would allow stores to open on Sunday, deregulate milk and bread, open closed professions, and seek to provide one-stop shopping for services that now force Greeks to navigate multiple offices of the government’s byzantine and overstuffed bureaucracy. | |
Perhaps it will all turn out for the best, Greeks said Monday as they absorbed the specifics of the new package, but they said they feared that it would change Greek culture from a highly personal, neighborhood-based society to one dominated by faceless corporate interests. | |
”We are a family, neighborhood, personal business,” said Marilia Skarlatou, looking immaculate in her white coat, at the counter of a corner pharmacy. “I know I can tell my customer what not to buy, because I know what other drugs he takes and I know his history.” | |
Unlike CVS or Walgreens in America, she said, she sought to win return customers through intimacy and personal service. | |
Her colleague, Anastasia Goumenou, agreed, but noted that there could be a silver lining in the opening of professions, in that competition might lower the cost of doing business, and people like her might be able to afford their own small businesses. | |
“We have a secret hope that there will be opportunities for those who don’t have so much capital to open their own place,” Ms. Goumenou said. | |
On the other hand, she said, wages would almost certainly drop under the new austerity measures, and people would no longer be able to afford little luxuries like organic hair dye and fancy lip gloss that pharmacies now depend on for their bottom lines. | |
One of the most radical changes proposed by the European Union would be the liberalization of Sunday trading laws. As it is, Greece comes almost to a standstill on Sundays. In the summer, people crowd the beaches and sit on their balconies. Some large chains, like Ikea, stay open, but only on selected Sundays. | |
Alexandra Yousef, 22, a saleswoman at an international discount clothing chain, said she would be sad if Greece lost its Sunday day of repose. | |
“All these years we’ve been accustomed to Sunday being a family day,” she said. Her employer, whom she asked not to name so as not to violate company rules about public speech, required her to work the odd Sunday and be paid overtime for that, she said. | |
“But it doesn’t whet my appetite for more,” Ms. Yousef said. ”Sunday is a family day, a day of God, because in theory we are a religiously observant people.” | |
She added that the opening of businesses on Sundays would help only rich people. “Those rules were started to help small stores, but in reality they don’t,” she said. “People go to the big stores anyway, and being open on Sunday would just give those with money another day to scatter it around. I’m a person who needs money; that’s why I work. But I would not prefer it this way.” | |
Mr. Kyriakopoulos said he understood what the Europeans were talking about, because as a pastry maker, he needed to have a special license to sell bread, which he does not make on the premises. | |
However, he said, liberalizing those laws would not help him. “I already have the permit,” he said. “I don’t know the details, but it sounds possible that any store, even the newsstand on the corner, would be able to sell bread.” That, he said, would be bad for his business, which has already suffered over the last five years of austerity. | |
Over those years, he said, as Billie Holiday’s voice wafted over the sound system, he expanded from selling tsourekia and cookies to ice cream, tarts and a variety of other pastries. People had less money to spend, and were spending less, and it was the only way for him to make ends meet, he said. | |
Supermarkets have already been allowed to sell bread, and that has cut into the profession he has been pursuing for 30 years. “Just a few years ago, people could still afford to buy a lot, and there weren’t so many chain stores,” he said. | |
A way of living, he said, may be on the way out. |