This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.theguardian.com/business/2015/jul/22/mcdonalds-all-day-breakfasts-nationwide

The article has changed 2 times. There is an RSS feed of changes available.

Version 0 Version 1
McDonald’s memo may mean it’ll never be too late for an Egg McMuffin again McDonald’s memo may mean it’ll never be too late for an Egg McMuffin again
(35 minutes later)
By this fall, a sausage McGriddle from McDonald’s for dinner could be on the table. By this fall, a sausage McGriddle from McDonald’s could be on the dinner table.
The company sent an internal memo to US franchisees and employees on Tuesday, which suggested offering all-day breakfasts nationwide in October, according to the Wall Street Journal.The company sent an internal memo to US franchisees and employees on Tuesday, which suggested offering all-day breakfasts nationwide in October, according to the Wall Street Journal.
The potential change comes just months after McDonald’s began testing an all-day breakfast menu in San Diego, California, and later Nashville, Tennessee, and parts of Mississippi. Since the chain introduced a full breakfast menu in 1977, customers have had until 10:30am to make it to their local McDonald’s for an Egg McMuffin sandwich or some hashbrowns. After that, they’re off the menu. The potential change comes just months after McDonald’s began testing an all-day breakfast menu in San Diego and later Nashville and parts of Mississippi. Since the chain introduced a full breakfast menu in 1977, customers have had until 10.30am to make it to their local McDonald’s for an Egg McMuffin sandwich or some hashbrowns. After that, they’re off the menu.
At a McDonald’s on 160 Broadway in New York’s financial district, customers were happy at the prospect of breakfast after 10:30am, although most said they prefer the lunchtime menu options. At a McDonald’s on 160 Broadway in New York’s Financial District, customers were happy at the prospect of breakfast after 10.30am, although most said they prefer the lunchtime menu options.
Even so, when asked how they felt about the change, several answered: “It’s a good idea.”Even so, when asked how they felt about the change, several answered: “It’s a good idea.”
“French toast sticks is my jam,” said 18-year-old Aaron Patterson. Otherwise, he said he didn’t really care.“French toast sticks is my jam,” said 18-year-old Aaron Patterson. Otherwise, he said he didn’t really care.
Susan Lundquist, who was eating with her husband and son said although she typically visits McDonald’s for lunch, not breakfast, the expanded menu would be nice for other customers.Susan Lundquist, who was eating with her husband and son said although she typically visits McDonald’s for lunch, not breakfast, the expanded menu would be nice for other customers.
“It would be wonderful for people who enjoy their breakfasts,” she said.“It would be wonderful for people who enjoy their breakfasts,” she said.
Nick Gambino and Sammy Gravano, two construction workers standing outside McDonald’s, said incorporating all-day breakfast into the menu will mostly benefit people who don’t wake up early enough to get to a McDonald’s by 10:30am. Nick Gambino and Sammy Gravano, two construction workers standing outside McDonald’s, said incorporating all-day breakfast into the menu will mostly benefit people who don’t wake up early enough to get to a McDonald’s by 10.30am.
“Of course some people like eating breakfast all day,” said Gravano.“Of course some people like eating breakfast all day,” said Gravano.
“Sometimes I’d rather a cheeseburger for breakfast,” Gambino responded.“Sometimes I’d rather a cheeseburger for breakfast,” Gambino responded.
McDonald’s has previously cited lack of food preparation space as a reason for not serving those french toast sticks and other breakfast foods all day. Some locations currently serve breakfast after midnight.McDonald’s has previously cited lack of food preparation space as a reason for not serving those french toast sticks and other breakfast foods all day. Some locations currently serve breakfast after midnight.
The move comes during a year in which McDonald’s admitted that there was an “urgent need to evolve.” In February, worldwide sales fell 1.7% and US sales were down 4%. The move comes during a year in which McDonald’s admitted that there was an “urgent need to evolve”. In February, worldwide sales fell 1.7% and US sales were down 4%.
“Serving all-day breakfast is likely the number one request we hear from McDonald’s customers,” McDonald’s said in a statement to the Guardian. “We’re testing it out in a few markets to learn more about this possibility. We know your mouth is watering, but there’s no news on this yet.”“Serving all-day breakfast is likely the number one request we hear from McDonald’s customers,” McDonald’s said in a statement to the Guardian. “We’re testing it out in a few markets to learn more about this possibility. We know your mouth is watering, but there’s no news on this yet.”
When the company began testing all-day breakfasts in March, Terri Hickey, a McDonald’s spokesperson told the Guardian that customers “love McDonald’s breakfast, and they tell us they’d like to enjoy it beyond the morning hours”. When the company began testing all-day breakfasts in March, Terri Hickey, a McDonald’s spokesperson said customers “love McDonald’s breakfast, and they tell us they’d like to enjoy it beyond the morning hours”.
All-day breakfast as a national, permanent feature is the latest in several ways McDonald’s has tried to reverse its declining sales this year.All-day breakfast as a national, permanent feature is the latest in several ways McDonald’s has tried to reverse its declining sales this year.
In March, the company announced it would stop selling chicken treated with antibiotics used on humans. Later in the same month, McDonald’s organized a marketing “I’m lovin’ it 24” campaign in 24 cities in 24 countries. A toll booth in the Philippines became a McDonald’s drive-thru that offered free toll and a free breakfast.In March, the company announced it would stop selling chicken treated with antibiotics used on humans. Later in the same month, McDonald’s organized a marketing “I’m lovin’ it 24” campaign in 24 cities in 24 countries. A toll booth in the Philippines became a McDonald’s drive-thru that offered free toll and a free breakfast.
The company’s “pay with lovin’” campaign, which allowed select customers to pay with a dance, a hug or a fist bump, failed to boost sales.The company’s “pay with lovin’” campaign, which allowed select customers to pay with a dance, a hug or a fist bump, failed to boost sales.