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| Apprentice star Stuart 'The Brand' Baggs found dead | Apprentice star Stuart 'The Brand' Baggs found dead |
| (about 3 hours later) | |
| Former Apprentice star Stuart Baggs has been found dead at his home on the Isle of Man, police have said. | |
| The 27-year-old's body was found by police after they were called to a property on Central Promenade in Douglas at 09:00 BST. | The 27-year-old's body was found by police after they were called to a property on Central Promenade in Douglas at 09:00 BST. |
| A police spokeswoman said the cause of death was "unknown" but not thought to be suspicious. | A police spokeswoman said the cause of death was "unknown" but not thought to be suspicious. |
| The Plymouth-born entrepreneur lived in the Isle of Man for most of his life and ran a telecommunications company. | The Plymouth-born entrepreneur lived in the Isle of Man for most of his life and ran a telecommunications company. |
| He was the youngest-ever candidate when he appeared on the BBC One show in 2010, at 21 years old. | He was the youngest-ever candidate when he appeared on the BBC One show in 2010, at 21 years old. |
| Leading tributes to Baggs, Lord Sugar tweeted: "terrible news Stuart Baggs has died. My sincere condolences to his family and friends. RIP one of the stand out characters of the apprentice." | Leading tributes to Baggs, Lord Sugar tweeted: "terrible news Stuart Baggs has died. My sincere condolences to his family and friends. RIP one of the stand out characters of the apprentice." |
| Insp Michelle McKillop said: "We can confirm that there was nothing in his room or anything about his condition that indicates to us any cause of death. | Insp Michelle McKillop said: "We can confirm that there was nothing in his room or anything about his condition that indicates to us any cause of death. |
| "Our thoughts go to his family and friends at this difficult time," she added. | "Our thoughts go to his family and friends at this difficult time," she added. |
| There was "nothing to indicate that his death is criminally suspicious at this time", and the death would be fully investigated on behalf of the coroner, a police spokeswoman added. | |
| Ramsey resident Baggs, who was fired in the semi-final, became famous for his one liners which included "Everything I touch turns to sold" and "I'm Stuart Baggs the brand". | Ramsey resident Baggs, who was fired in the semi-final, became famous for his one liners which included "Everything I touch turns to sold" and "I'm Stuart Baggs the brand". |
| The series was eventually won by 30-year-old investment banker Stella English from London. | The series was eventually won by 30-year-old investment banker Stella English from London. |
| Baggs launched his company Bluewave Communications in 2007 and had held a press conference on Tuesday to launch his latest product on the Isle of Man - a home hub. | Baggs launched his company Bluewave Communications in 2007 and had held a press conference on Tuesday to launch his latest product on the Isle of Man - a home hub. |
| He tweeted about the success of the launch on Wednesday. | He tweeted about the success of the launch on Wednesday. |
| His friend and employee Ryan Gilmour said: "Stuart was an inspirational boss - he was a friend, a mentor. He'd come in full of enthusiasm every single day to work. | |
| "He was funny, he'd come in straight away and he'd cheer you up... he'd motivate you, he was such a great guy." |