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| BBC's Emma Willis gameshow Prized Apart axed after one series | BBC's Emma Willis gameshow Prized Apart axed after one series |
| (about 4 hours later) | |
| The BBC’s big-money gameshow Prized Apart, hosted by Emma Willis and Reggie Yates, has been axed after one series. | The BBC’s big-money gameshow Prized Apart, hosted by Emma Willis and Reggie Yates, has been axed after one series. |
| It struggled to draw more than 3 million viewers, despite being scheduled in a prime BBC1 Saturday night slot. | It struggled to draw more than 3 million viewers, despite being scheduled in a prime BBC1 Saturday night slot. |
| The show involved 10 pairs of contestants being separated, with one remaining in the studio to answer questions and the other being flown to Morocco to take part in “all-action” challenges. | |
| If the jet-setting partner failed their challenge they were sent back to the studio until their other half got enough points to send them back out again. | If the jet-setting partner failed their challenge they were sent back to the studio until their other half got enough points to send them back out again. |
| The ultimate prize was a “life-changing” £100,000. | The ultimate prize was a “life-changing” £100,000. |
| Prized Apart’s launch was reportedly delayed to avoid a clash with ITV’s ratings juggernaut Britain’s Got Talent, which regularly attracts more than 10 million viewers. | Prized Apart’s launch was reportedly delayed to avoid a clash with ITV’s ratings juggernaut Britain’s Got Talent, which regularly attracts more than 10 million viewers. |
| Its debut on 13 June attracted 3.1 million viewers, dipping to 2.5 million three weeks later and finishing with 2.9 million for the final on 25 July. | Its debut on 13 June attracted 3.1 million viewers, dipping to 2.5 million three weeks later and finishing with 2.9 million for the final on 25 July. |
| The show received a mixed reception, with some critics attacking it for lacking thrills, while some viewers claimed it involved excessive travel and was a waste of licence-fee payers’ money. | The show received a mixed reception, with some critics attacking it for lacking thrills, while some viewers claimed it involved excessive travel and was a waste of licence-fee payers’ money. |
| Its axing comes after the BBC agreed to cover the cost of providing free television licences for the over-75s in a surprise deal that will cost it £750m by 2020, almost a fifth of its current annual income. | Its axing comes after the BBC agreed to cover the cost of providing free television licences for the over-75s in a surprise deal that will cost it £750m by 2020, almost a fifth of its current annual income. |
| A BBC spokeswoman said: “We are proud of Prized Apart and would like to thank everyone involved for their ambition and hard work, but it will not be returning for a second series.” |