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| Coastal visitor numbers 'drop 20%' | Coastal visitor numbers 'drop 20%' |
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| The number of people visiting the UK's coastline is down 20% over the last 10 years, a National Trust report says. | The number of people visiting the UK's coastline is down 20% over the last 10 years, a National Trust report says. |
| Of those who completed this year's online survey, 42% said they visit the British coast for a day out each year, compared with 62% in 2005. | Of those who completed this year's online survey, 42% said they visit the British coast for a day out each year, compared with 62% in 2005. |
| But the Coastal Connections Survey says the coast remains a "big contributor to quality of life and wellbeing". | But the Coastal Connections Survey says the coast remains a "big contributor to quality of life and wellbeing". |
| The research, conducted by YouGov, was completed by 5,047 adults in England, Wales and Northern Ireland. | The research, conducted by YouGov, was completed by 5,047 adults in England, Wales and Northern Ireland. |
| Its findings for the last 12 months include: | Its findings for the last 12 months include: |
| The areas where people are least likely to visit the coast from are the Midlands (37%), London (33%), Manchester (36%), Sheffield (41%) and Nottingham (44%). | |
| The biggest barrier stopping people from visiting coastal areas, the report says, is not having enough spare time - a reason given by 29% of people. | The biggest barrier stopping people from visiting coastal areas, the report says, is not having enough spare time - a reason given by 29% of people. |
| Other barriers are UK coasts being too busy when the weather is nice (23%), too expensive (18%), not having easy access to transport (17%) and preferring to go abroad than holiday in Britain (14%). | Other barriers are UK coasts being too busy when the weather is nice (23%), too expensive (18%), not having easy access to transport (17%) and preferring to go abroad than holiday in Britain (14%). |
| Of those who do go, 64% say they take their loved ones to generate "happy memories", while 61% say visiting the coast or seaside is important to having a good quality of life. | Of those who do go, 64% say they take their loved ones to generate "happy memories", while 61% say visiting the coast or seaside is important to having a good quality of life. |
| Anniversary poem | Anniversary poem |
| Ben Cowell, regional director for the National Trust in the East of England, said: "Our region is defined by its special coastline. | Ben Cowell, regional director for the National Trust in the East of England, said: "Our region is defined by its special coastline. |
| "Lots of people come to the East of England from other parts of the country to take advantage of our wonderful coast - so it's a shame to see that fewer of the people who actually live here are choosing to do the same." | "Lots of people come to the East of England from other parts of the country to take advantage of our wonderful coast - so it's a shame to see that fewer of the people who actually live here are choosing to do the same." |
| This year is the 50th anniversary of the Trust's Neptune Coastline Campaign - one of the longest running environmental campaigns in western Europe. | This year is the 50th anniversary of the Trust's Neptune Coastline Campaign - one of the longest running environmental campaigns in western Europe. |
| This has resulted in the charity managing 775 miles of coast in England, Wales and Northern Ireland, equating to over 10% of the UK's coastline. | This has resulted in the charity managing 775 miles of coast in England, Wales and Northern Ireland, equating to over 10% of the UK's coastline. |
| The Trust is now asking the public to help poet Dr John Cooper Clarke complete a specially commissioned poem, using the Twitter hashtag #lovethecoast. | The Trust is now asking the public to help poet Dr John Cooper Clarke complete a specially commissioned poem, using the Twitter hashtag #lovethecoast. |