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Apprentice star Stuart Baggs' funeral takes place | |
(about 2 hours later) | |
The mother of The Apprentice star Stuart Baggs said his funeral would be a celebration of her son's life and achievements. | |
The 27-year-old's family has asked all those attending the service in Douglas to wear their son's favourite colour blue in his honour. | |
Rosemary Baggs said: "We don't want people to wear black - he wouldn't have wanted that." | |
The Plymouth entrepreneur died following an asthma attack last month. | |
Baggs launched his company Bluewave Communications in 2007 and, days before his death, had held a press conference to launch his latest product. | Baggs launched his company Bluewave Communications in 2007 and, days before his death, had held a press conference to launch his latest product. |
When he was aged 21 in 2010, he became the youngest ever candidate to appear on the BBC One show The Apprentice. | When he was aged 21 in 2010, he became the youngest ever candidate to appear on the BBC One show The Apprentice. |
Baggs, who was fired in the semi-final, became famous for his one-liners, which included "Everything I touch turns to sold" and "I'm Stuart Baggs the brand". | |
Following his death, Lord Sugar was one of the first to pay tribute to the charismatic contestant, tweeting that Baggs was "one of the stand out characters". | |
Mrs Baggs told Manx Radio: "The Stuart we knew was so different to the Stuart in the public eye. He was a really caring lad. | |
"He was a very loyal, caring and funny person, who was the life and sole of any party. | |
'Boy with a dream' | |
"Stuart was always the person someone would want as their plus one because you would be guaranteed a good night." | |
Friend Shelly Rourke said he never judged anyone because he felt so acutely aware that everyone judged him. "He didn't want anyone else to feel like that," she said. | |
"Stuart would do anything for you. Seeing everyone wearing blue today will be a testament to how much people loved him." | |
Another friend Jo Cutsforth said: "The guy was exceptionally hard-working and very, very passionate. | |
"He was a boy with a dream and for almost 10 years be made that dream come true." | |
Paul Moulton, who will speak at the funeral, said: "We're all going to wear blue as it was his favourite colour and his company name. | |
"Anyone who knew Stuart would know that he would laugh his socks off at the idea." | |
The service will be held at 14:00 BST at St Ninian's Church in Douglas. |