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Apprentice star Stuart Baggs' funeral takes place Apprentice star Stuart Baggs' funeral takes place
(about 3 hours later)
The mother of The Apprentice star Stuart Baggs said his funeral would be a celebration of her son's life and achievements. The mother of The Apprentice star Stuart Baggs said his funeral was a celebration of her son's life and achievements.
The 27-year-old's family has asked all those attending the service in Douglas to wear their son's favourite colour blue in his honour. About 200 people attended the service in Douglas which included a montage of childhood photographs set to his favourite Backstreet Boys song.
Rosemary Baggs said: "We don't want people to wear black - he wouldn't have wanted that." All those who attended the service at St Ninian's Church followed his family's wishes to wear blue.
The Plymouth entrepreneur died following an asthma attack last month. The entrepreneur, from Plymouth, died following an asthma attack last month.
Baggs launched his company Bluewave Communications in 2007 and, days before his death, had held a press conference to launch his latest product. His mother Rosemary Baggs said: "We didn't want people to wear black - Stuart wouldn't have wanted that.
"His favourite colour was blue so it seemed fitting."
Baggs launched his company Bluewave Communications in 2007 and, days before his death at the age of 27, held a press conference to launch his latest product.
When he was aged 21 in 2010, he became the youngest ever candidate to appear on the BBC One show The Apprentice.When he was aged 21 in 2010, he became the youngest ever candidate to appear on the BBC One show The Apprentice.
Baggs, who was fired in the semi-final, became famous for his one-liners, which included "Everything I touch turns to sold" and "I'm Stuart Baggs the brand".Baggs, who was fired in the semi-final, became famous for his one-liners, which included "Everything I touch turns to sold" and "I'm Stuart Baggs the brand".
Following his death, Lord Sugar was one of the first to pay tribute to the charismatic contestant, tweeting that Baggs was "one of the stand out characters".Following his death, Lord Sugar was one of the first to pay tribute to the charismatic contestant, tweeting that Baggs was "one of the stand out characters".
Mrs Baggs told Manx Radio: "The Stuart we knew was so different to the Stuart in the public eye. He was a really caring lad. Mrs Baggs told Manx Radio: "The Stuart we knew was so different to the Stuart in the public eye.
"He was a very loyal, caring and funny person, who was the life and soul of any party."He was a very loyal, caring and funny person, who was the life and soul of any party.
'Boy with a dream''Boy with a dream'
"Stuart was always the person someone would want as their plus one because you would be guaranteed a good night.""Stuart was always the person someone would want as their plus one because you would be guaranteed a good night."
Friend Shelly Rourke said he never judged anyone because he felt so acutely aware that everyone judged him. "He didn't want anyone else to feel like that," she said.Friend Shelly Rourke said he never judged anyone because he felt so acutely aware that everyone judged him. "He didn't want anyone else to feel like that," she said.
"Stuart would do anything for you. Seeing everyone wearing blue today will be a testament to how much people loved him.""Stuart would do anything for you. Seeing everyone wearing blue today will be a testament to how much people loved him."
Another friend Jo Cutsforth said: "The guy was exceptionally hard-working and very, very passionate.Another friend Jo Cutsforth said: "The guy was exceptionally hard-working and very, very passionate.
"He was a boy with a dream and for almost 10 years he made that dream come true.""He was a boy with a dream and for almost 10 years he made that dream come true."
Paul Moulton, who will speak at the funeral, said: "We're all going to wear blue as it was his favourite colour and his company name. Paul Moulton, who spoke at the funeral, said: "Everyone wore blue as it was his favourite colour and his company name.
"Anyone who knew Stuart would know that he would laugh his socks off at the idea." "Anyone who knew Stuart would know that he would have laughed his socks off at the idea."
The service will be held at 14:00 BST at St Ninian's Church in Douglas.