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Sugar tax and offers ban 'would work' Sugar tax and offers ban 'would work'
(35 minutes later)
A 20% sugar tax and a ban on buy-one-get-one-free deals are part of Public Health England's "key actions" to cut sugar consumption. A 20% sugar tax and cutting buy-one-get-one-free deals are part of Public Health England's "key actions" to cut sugar consumption.
Their long-awaited report says the nation is "eating too much sugar" leading to health problems and obesity.Their long-awaited report says the nation is "eating too much sugar" leading to health problems and obesity.
It also called for less marketing aimed at children.It also called for less marketing aimed at children.
A spokesman for David Cameron said the prime minister did not want to see the introduction of a sugar tax.A spokesman for David Cameron said the prime minister did not want to see the introduction of a sugar tax.
The report says no single action would be effective in cutting sugar levels and puts forward a range of effective measures:
The report attacked price promotions that distort people's shopping baskets - 40% of money spent on food and drink was on products on offer.
And it concluded 6% of total sugar consumption could be prevented if promotions on higher sugar products were banned.
On the sugar tax, it said a 10% tax in Mexico resulted led to a 6% reduction in sales of sugary drinks and says a similar policy in England would cut consumption "at least in the short term".
Earlier this week the TV chef Jamie Oliver called for ministers to introduce a tax on fizzy drinks saying it was the "single most important" change that could be made.
However, the report said the impact of extra taxes would be less than measures aimed at marketing and promotions.
The prime minister's spokesman has confirmed that David Cameron has not read the report and that "he doesn't see a need for a tax on sugar."
The government's plans for tackling childhood obesity released in January.
The sugar problem
Why is sugar so addictive?
Michael Mosley on how much sugar is in food
Can we trust industry?