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Sugar tax and offers ban 'would work' | Sugar tax and offers ban 'would work' |
(35 minutes later) | |
A 20% sugar tax and cutting buy-one-get-one-free deals are part of Public Health England's "key actions" to cut sugar consumption. | |
Their long-awaited report says the nation is "eating too much sugar" leading to health problems and obesity. | Their long-awaited report says the nation is "eating too much sugar" leading to health problems and obesity. |
It also called for less marketing aimed at children. | It also called for less marketing aimed at children. |
A spokesman for David Cameron said the prime minister did not want to see the introduction of a sugar tax. | A spokesman for David Cameron said the prime minister did not want to see the introduction of a sugar tax. |
The report says no single action would be effective in cutting sugar levels and puts forward a range of effective measures: | |
The report attacked price promotions that distort people's shopping baskets - 40% of money spent on food and drink was on products on offer. | |
And it concluded 6% of total sugar consumption could be prevented if promotions on higher sugar products were banned. | |
On the sugar tax, it said a 10% tax in Mexico resulted led to a 6% reduction in sales of sugary drinks and says a similar policy in England would cut consumption "at least in the short term". | |
Earlier this week the TV chef Jamie Oliver called for ministers to introduce a tax on fizzy drinks saying it was the "single most important" change that could be made. | |
However, the report said the impact of extra taxes would be less than measures aimed at marketing and promotions. | |
The prime minister's spokesman has confirmed that David Cameron has not read the report and that "he doesn't see a need for a tax on sugar." | |
The government's plans for tackling childhood obesity released in January. | |
The sugar problem | |
Why is sugar so addictive? | |
Michael Mosley on how much sugar is in food | |
Can we trust industry? |