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| Version 3 | Version 4 |
|---|---|
| Sugar tax and offers ban 'would work' | Sugar tax and offers ban 'would work' |
| (35 minutes later) | |
| A sugar tax and cutting buy-one-get-one-free deals are part of Public Health England's "key actions" to tackle people's addiction to sugar. | |
| Their long-awaited report says the nation is "eating too much sugar" leading to health problems and obesity. | Their long-awaited report says the nation is "eating too much sugar" leading to health problems and obesity. |
| The report also called for less marketing aimed at children in-store, on TV and online. | The report also called for less marketing aimed at children in-store, on TV and online. |
| A spokesman for David Cameron said the prime minister did not want to see the introduction of a sugar tax. | A spokesman for David Cameron said the prime minister did not want to see the introduction of a sugar tax. |
| People get between 12 and 15% of their energy from sugar, but official recommendations say it should be less than 5%. | People get between 12 and 15% of their energy from sugar, but official recommendations say it should be less than 5%. |
| The report says achieving those levels could save the NHS £500m a year, but admitted no single measure would be effective. | The report says achieving those levels could save the NHS £500m a year, but admitted no single measure would be effective. |
| It suggests: | It suggests: |
| The report attacked price promotions that distort people's shopping baskets - 40% of money spent on food and drink was on products on offer. | The report attacked price promotions that distort people's shopping baskets - 40% of money spent on food and drink was on products on offer. |
| Public Health England called for a "rebalancing" of promotions with a shift away from cakes and biscuits towards healthier foods. | Public Health England called for a "rebalancing" of promotions with a shift away from cakes and biscuits towards healthier foods. |
| And it concluded 6% of total sugar consumption could be prevented if promotions on higher sugar products were banned. | And it concluded 6% of total sugar consumption could be prevented if promotions on higher sugar products were banned. |
| On the sugar tax, it said a 10% tax in Mexico resulted led to a 6% reduction in sales of sugary drinks and says a similar policy in England would cut consumption "at least in the short term". | On the sugar tax, it said a 10% tax in Mexico resulted led to a 6% reduction in sales of sugary drinks and says a similar policy in England would cut consumption "at least in the short term". |
| Speaking to MPs on Tuesday, Dr Alison Tedstone from Public Health England said: "PHE does see there is a role for a fiscal approach in reducing sugary drink consumption. | Speaking to MPs on Tuesday, Dr Alison Tedstone from Public Health England said: "PHE does see there is a role for a fiscal approach in reducing sugary drink consumption. |
| "The higher the tax increase the greater the effect," she said. | "The higher the tax increase the greater the effect," she said. |
| There were also calls from the TV chef Jamie Oliver for ministers to introduce a tax on fizzy drinks saying it was the "single most important" change that could be made. | There were also calls from the TV chef Jamie Oliver for ministers to introduce a tax on fizzy drinks saying it was the "single most important" change that could be made. |
| To tax or not to tax? | To tax or not to tax? |
| However, the report said the impact of extra taxes would be less than measures aimed at marketing and promotions. | However, the report said the impact of extra taxes would be less than measures aimed at marketing and promotions. |
| It said the use of "characters" such as the Coco Pops monkey and adverts masquerading as online games were hugely influential. | It said the use of "characters" such as the Coco Pops monkey and adverts masquerading as online games were hugely influential. |
| And it added that end of aisle displays "significantly increase" the sale of sugary products. | And it added that end of aisle displays "significantly increase" the sale of sugary products. |
| The prime minister's spokesman has confirmed that David Cameron has not read the report and that "he doesn't see a need for a tax on sugar". | The prime minister's spokesman has confirmed that David Cameron has not read the report and that "he doesn't see a need for a tax on sugar". |
| The government's plans for tackling childhood obesity will be released in January. | The government's plans for tackling childhood obesity will be released in January. |
| They had been due to be revealed in the Autumn and the sugar report was commissioned to inform the plans. | They had been due to be revealed in the Autumn and the sugar report was commissioned to inform the plans. |
| However, there was criticism from MPs that the sugar report was not being released as planned. | However, there was criticism from MPs that the sugar report was not being released as planned. |
| The sugar problem | The sugar problem |
| Why is sugar so addictive? | Why is sugar so addictive? |
| Michael Mosley on how much sugar is in food | Michael Mosley on how much sugar is in food |
| Can we trust industry? | Can we trust industry? |
| The doctor's union, the British Medical Association, called on the government to adopt the recommendations in the report. | The doctor's union, the British Medical Association, called on the government to adopt the recommendations in the report. |
| But the Food and Drink Federation's director general, Ian Wright, said: "We do not agree that the international evidence supports the introduction of a sugar tax and for this reason would oppose such a move." | But the Food and Drink Federation's director general, Ian Wright, said: "We do not agree that the international evidence supports the introduction of a sugar tax and for this reason would oppose such a move." |
| However, he said the industry was "determined" to help tackle childhood obesity and had already "removed millions of calories from the food chain" by changing ingredients and pack sizes. | However, he said the industry was "determined" to help tackle childhood obesity and had already "removed millions of calories from the food chain" by changing ingredients and pack sizes. |
| Dr Julian Hamilton-Shield, from the University of Bristol, said: "No one can really doubt the harm sugar-containing drinks do to children - they rot their teeth and likely make them obese and at risk of later type 2 diabetes. | Dr Julian Hamilton-Shield, from the University of Bristol, said: "No one can really doubt the harm sugar-containing drinks do to children - they rot their teeth and likely make them obese and at risk of later type 2 diabetes. |
| "If a tax is needed to reduce sugar consumption, I am right behind it, no-one complains about tobacco taxation, sugar should be treated the same way." | "If a tax is needed to reduce sugar consumption, I am right behind it, no-one complains about tobacco taxation, sugar should be treated the same way." |