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Uber and Airbnb are only used by the young, rich and well-educated, study finds Uber and Airbnb only used by the young, rich and well-educated, study finds
(about 5 hours later)
It might seem like app-based companies like Uber and Airbnb are becoming an essential part of all of our lives.It might seem like app-based companies like Uber and Airbnb are becoming an essential part of all of our lives.
But these companies are used almost exclusively by young, university-educated and wealthy consumers, while most people are unaware the on-demand economy even exists, a study has found.But these companies are used almost exclusively by young, university-educated and wealthy consumers, while most people are unaware the on-demand economy even exists, a study has found.
The world of cheaper and more efficient app-based services really belongs to a small elite group of people, according to one of the first surveys on the collaborative economy by the Pew Research Centre.The world of cheaper and more efficient app-based services really belongs to a small elite group of people, according to one of the first surveys on the collaborative economy by the Pew Research Centre.
More than 40 per cent of US adults with an annual household income of $100,000 or more have used at least four shared services like ride-hailing or home-sharing apps. That’s three times as much as a family earning less than $30,000 annually, the study found.More than 40 per cent of US adults with an annual household income of $100,000 or more have used at least four shared services like ride-hailing or home-sharing apps. That’s three times as much as a family earning less than $30,000 annually, the study found.
Just 10 per cent of American who live in households with earnings below $30,000 would have booked a car through ride hailing companies such as Uber or Lyft, while nearly 50 per cent are not even familiar with them.Just 10 per cent of American who live in households with earnings below $30,000 would have booked a car through ride hailing companies such as Uber or Lyft, while nearly 50 per cent are not even familiar with them.
The gap widens in the case of home-sharing apps such as Airbnb. Some 24 per cent of Americans whose household annual income is $75,000 or more have used this kind of service, compared to only 4 per cent of those earning $30,000 or less.The gap widens in the case of home-sharing apps such as Airbnb. Some 24 per cent of Americans whose household annual income is $75,000 or more have used this kind of service, compared to only 4 per cent of those earning $30,000 or less.
Men and womenare equally likely to use car hailing services, as are whites, blacks and Latinos. But the ethnic gap widens when it comes to home-sharing.Men and womenare equally likely to use car hailing services, as are whites, blacks and Latinos. But the ethnic gap widens when it comes to home-sharing.
Some 13 per cent of white Americans have done so compared to only 5 per cent of Black Americans.Some 13 per cent of white Americans have done so compared to only 5 per cent of Black Americans.
Rideshare users are also more likely to be college educated - 29 per cent of graduates had used the apps, compared to 6 per cent of those who have not gone to college-  young and live near a big cities. Only 3 per cent of those who live in rural areas had used the app.Rideshare users are also more likely to be college educated - 29 per cent of graduates had used the apps, compared to 6 per cent of those who have not gone to college-  young and live near a big cities. Only 3 per cent of those who live in rural areas had used the app.
Despite the high profile of Uber, Lyft and Airbnb, more than 70 per cent of US adult are not even familiar with the term ‘sharing economy.’Despite the high profile of Uber, Lyft and Airbnb, more than 70 per cent of US adult are not even familiar with the term ‘sharing economy.’
Aaron Smith, associate director at the Pew Research Centre, said American’s connection with the sharing economy really exists on a spectrum.Aaron Smith, associate director at the Pew Research Centre, said American’s connection with the sharing economy really exists on a spectrum.
The data was based on a survey of nearly 4,800 US adults in late 2015.The data was based on a survey of nearly 4,800 US adults in late 2015.
"On the other end of the spectrum, we've got a good chunk of Americans who don't use these services and don't even know they exist," he told CNBC."On the other end of the spectrum, we've got a good chunk of Americans who don't use these services and don't even know they exist," he told CNBC.