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| Uber and Airbnb only used by the young, rich and well-educated, study finds | Uber and Airbnb only used by the young, rich and well-educated, study finds |
| (about 2 hours later) | |
| It might seem like app-based companies like Uber and Airbnb are becoming an essential part of all of our lives. | It might seem like app-based companies like Uber and Airbnb are becoming an essential part of all of our lives. |
| But these companies are used almost exclusively by young, university-educated and wealthy consumers, while most people are unaware the on-demand economy even exists, a study has found. | But these companies are used almost exclusively by young, university-educated and wealthy consumers, while most people are unaware the on-demand economy even exists, a study has found. |
| The world of cheaper and more efficient app-based services really belongs to a small elite group of people, according to one of the first surveys carried out on the collaborative economy by the Pew Research Centre. | |
| More than 40 per cent of US adults with an annual household income of $100,000 or more have used at least four shared services like ride-hailing or home-sharing apps. That’s three times as many shared services as a family earning less than $30,000 annually, the study found. | |
| Just 10 per cent of Americans who live in households with earnings below $30,000 would have booked a car through ride hailing companies such as Uber or Lyft, while nearly 50 per cent are not even familiar with them. | |
| The gap widens in the case of home-sharing apps such as Airbnb. Some 24 per cent of Americans whose household annual income is $75,000 or more have used this kind of service, compared to only 4 per cent of those earning $30,000 or less. | The gap widens in the case of home-sharing apps such as Airbnb. Some 24 per cent of Americans whose household annual income is $75,000 or more have used this kind of service, compared to only 4 per cent of those earning $30,000 or less. |
| Men and women are equally likely to use car hailing services, as are whites, blacks and Latinos. But the ethnic gap widens when it comes to home-sharing. | |
| Some 13 per cent of white Americans have done so compared to only 5 per cent of black Americans. | |
| Rideshare users are also more likely to be college educated, young and live near a big city – 29 per cent of graduates had used shared services apps, compared to 6 per cent of those who have not gone to college. Only 3 per cent of those who live in rural areas had used such apps. | |
| Despite the high profile of Uber, Lyft and Airbnb, more than 70 per cent of US adults are not even familiar with the term ‘sharing economy'. | |
| Aaron Smith, associate director at the Pew Research Centre, said America’s connection with the sharing economy really exists on a spectrum. | |
| The data was based on a survey of nearly 4,800 US adults in late 2015. | The data was based on a survey of nearly 4,800 US adults in late 2015. |
| "On the other end of the spectrum, we've got a good chunk of Americans who don't use these services and don't even know they exist," he told CNBC. | "On the other end of the spectrum, we've got a good chunk of Americans who don't use these services and don't even know they exist," he told CNBC. |