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'Real women' take over pages of British Vogue 'Real women' take over pages of British Vogue
(35 minutes later)
British Vogue's November issue will be "model-free" and instead feature "real women" only on its fashion pages and in editorial features for the first time.British Vogue's November issue will be "model-free" and instead feature "real women" only on its fashion pages and in editorial features for the first time.
Editor Alexandra Shulman said the difficulties she had in securing sample designer clothes for non-models for shoots made her want to explore what women wear through a "real" filter.Editor Alexandra Shulman said the difficulties she had in securing sample designer clothes for non-models for shoots made her want to explore what women wear through a "real" filter.
Actress Emily Blunt - the lead in the film Girl on a Train, about an alcoholic divorcee - is on the cover.Actress Emily Blunt - the lead in the film Girl on a Train, about an alcoholic divorcee - is on the cover.
The magazine goes on sale on Thursday. Models will remain in the adverts.
The magazine's advertising pages will feature models.
Tetraplegic journalist Melanie Reid, who writes a weekly column for the Times Magazine, Unruly Media video marketing company co-founder Sarah Wood, architectural historian Shumi Bose and ice cream entrepreneur Kitty Travers all appear in the issue.Tetraplegic journalist Melanie Reid, who writes a weekly column for the Times Magazine, Unruly Media video marketing company co-founder Sarah Wood, architectural historian Shumi Bose and ice cream entrepreneur Kitty Travers all appear in the issue.
The magazine explores topics including what "real" beauty is, and how successful women work a wardrobe. The magazine, on sale from Thursday, explores topics including what "real" beauty is, and how successful women work a wardrobe.
Ms Shulman said of the issue's theme: "The combination of a newspaper commentariat - which is always keen to leap critically on a woman in the public eye who dresses even the slightest bit adventurously - alongside a professional culture that still encourages a conventional conformity, makes it hard for some women to dress the way they would really like to.Ms Shulman said of the issue's theme: "The combination of a newspaper commentariat - which is always keen to leap critically on a woman in the public eye who dresses even the slightest bit adventurously - alongside a professional culture that still encourages a conventional conformity, makes it hard for some women to dress the way they would really like to.
"Now we have a prime minister who clearly enjoys thinking about how she dresses - and is not afraid to wear jazzy shoes, bright colours and clothes that draw attention rather than deflect it - there really is no excuse.""Now we have a prime minister who clearly enjoys thinking about how she dresses - and is not afraid to wear jazzy shoes, bright colours and clothes that draw attention rather than deflect it - there really is no excuse."
Mental health and body image commentator Natasha Devon applauded the trend for using images of "real" women in fashion and beauty to some extent. Unrealistic images
But she said "photo-shopping" (digitally altering) their images for use in magazines could still put pressure on women and girls to adhere to unrealistic standards of shape and beauty, without recourse to the idea that the subjects are "professional models". Mental health and body image commentator Natasha Devon applauded the trend for using images of "real" women in fashion and beauty.
But she warned that if magazines still digitally altered their images, it could still put pressure on women and girls to adhere to unrealistic standards of shape and beauty, without recourse to the idea that the subjects were "professional models".
There has been long-standing criticism of the fashion industry, its designers, shops, magazines and advertising, for using models who convey an unrealistic image of the size of women.
The average UK size is a 12, with many designer sample sizes a UK 8 or below. In September, the Women's Equality Party called on designers to use at least two sizes in a #NoSizeFitsAll campaign.
Ms Shulman has previously criticised fashion houses for sending sample clothes too small for many models to wear.
The magazine called on designers to consider the consequences of issuing such sizes, which limited the range of women who could model the clothes, encouraging the use of extremely thin women and girls.