This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.bbc.co.uk/news/uk-37549557

The article has changed 5 times. There is an RSS feed of changes available.

Version 1 Version 2
'Real women' take over pages of British Vogue British Vogue uses 'real women' in special issue
(about 2 hours later)
British Vogue's November issue will be "model-free" and instead feature "real women" only on its fashion pages and in editorial features for the first time. British Vogue's November issue will use academics and businesswomen instead of models on its fashion pages and in editorial features for the first time.
But actress Emily Blunt is on the cover and models will appear in adverts.
Editor Alexandra Shulman said the difficulties she had in securing sample designer clothes for non-models for shoots made her want to explore what women wear through a "real" filter.Editor Alexandra Shulman said the difficulties she had in securing sample designer clothes for non-models for shoots made her want to explore what women wear through a "real" filter.
Actress Emily Blunt - the lead in the film Girl on a Train, about an alcoholic divorcee - is on the cover. One campaigner welcomed the move as a "positive example of good work".
Models will remain in the adverts.
Tetraplegic journalist Melanie Reid, who writes a weekly column for the Times Magazine, Unruly Media video marketing company co-founder Sarah Wood, architectural historian Shumi Bose and ice cream entrepreneur Kitty Travers all appear in the issue.Tetraplegic journalist Melanie Reid, who writes a weekly column for the Times Magazine, Unruly Media video marketing company co-founder Sarah Wood, architectural historian Shumi Bose and ice cream entrepreneur Kitty Travers all appear in the issue.
The magazine, on sale from Thursday, explores topics including what "real" beauty is, and how successful women work a wardrobe.The magazine, on sale from Thursday, explores topics including what "real" beauty is, and how successful women work a wardrobe.
Ms Shulman said of the issue's theme: "The combination of a newspaper commentariat - which is always keen to leap critically on a woman in the public eye who dresses even the slightest bit adventurously - alongside a professional culture that still encourages a conventional conformity, makes it hard for some women to dress the way they would really like to.Ms Shulman said of the issue's theme: "The combination of a newspaper commentariat - which is always keen to leap critically on a woman in the public eye who dresses even the slightest bit adventurously - alongside a professional culture that still encourages a conventional conformity, makes it hard for some women to dress the way they would really like to.
"Now we have a prime minister who clearly enjoys thinking about how she dresses - and is not afraid to wear jazzy shoes, bright colours and clothes that draw attention rather than deflect it - there really is no excuse.""Now we have a prime minister who clearly enjoys thinking about how she dresses - and is not afraid to wear jazzy shoes, bright colours and clothes that draw attention rather than deflect it - there really is no excuse."
Unrealistic images Digitally altered
Mental health and body image commentator Natasha Devon applauded the trend for using images of "real" women in fashion and beauty.Mental health and body image commentator Natasha Devon applauded the trend for using images of "real" women in fashion and beauty.
But she warned that if magazines still digitally altered their images, it could still put pressure on women and girls to adhere to unrealistic standards of shape and beauty, without recourse to the idea that the subjects were "professional models".But she warned that if magazines still digitally altered their images, it could still put pressure on women and girls to adhere to unrealistic standards of shape and beauty, without recourse to the idea that the subjects were "professional models".
There has been long-standing criticism of the fashion industry, its designers, shops, magazines and advertising, for using models who convey an unrealistic image of the size of women.There has been long-standing criticism of the fashion industry, its designers, shops, magazines and advertising, for using models who convey an unrealistic image of the size of women.
The average UK size is a 12, with many designer sample sizes a UK 8 or below. In September, the Women's Equality Party called on designers to use at least two sizes in a #NoSizeFitsAll campaign.The average UK size is a 12, with many designer sample sizes a UK 8 or below. In September, the Women's Equality Party called on designers to use at least two sizes in a #NoSizeFitsAll campaign.
The YMCA is one group involved in the Be Real Campaign for body confidence which aims to help people put health above appearance. YMCA England's CEO Denise Hatton welcomed Vogue using images that more accurately reflected how women look as a "positive example of good work".
But she said it was only a small step towards a culture that "actively and consistently" promotes diversity.
She said the campaign group of schools, people, charities, businesses and public bodies is due to launch an "image code" asking industries to reflect the UK's diversity by showing people of "all shapes and sizes, skin tones, genders, ages, ethnicities, disfigurements, abilities and disabilities".
"Only when the images we see in magazines and across the industry reflect what we truly look like will we finally be able to feel more body confident, leading to a healthier and happier nation," she said.
Ms Shulman has previously criticised fashion houses for sending sample clothes too small for many models to wear.Ms Shulman has previously criticised fashion houses for sending sample clothes too small for many models to wear.
The magazine called on designers to consider the consequences of issuing such sizes, which limited the range of women who could model the clothes, encouraging the use of extremely thin women and girls.The magazine called on designers to consider the consequences of issuing such sizes, which limited the range of women who could model the clothes, encouraging the use of extremely thin women and girls.