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Facebook accused of removing breast cancer awareness video Facebook apologises for removing breast cancer awareness video
(about 4 hours later)
Facebook has removed a video on breast cancer awareness posted in Sweden after it considered the images "offensive", a group says. Facebook has apologised for removing a video on breast cancer awareness posted by a Swedish group, saying it was incorrectly taken out.
Cancerfonden's video featured animated women with their breasts represented by pink circles, showing ways to detect suspicious lumps.Cancerfonden's video featured animated women with their breasts represented by pink circles, showing ways to detect suspicious lumps.
Facebook has not commented. The images were considered "offensive" by the social media platform.
The social media platform caused outrage last month for removing the iconic "Napalm girl" photo, saying it showed nudity. The social media website caused outrage last month for removing the "napalm girl" photo, saying it showed nudity.
It later reverted that decision, allowing the publication of the picture, which shows a girl fleeing a Napalm attack taken during the Vietnam war in 1972. It later reversed that decision, allowing the publication of the iconic picture which shows a badly burned fleeing a napalm attack during the Vietnam War.
In an open letter to Facebook, Cancerfonden said the campaign "was not meant to offend". In a statement to the BBC, a spokeswoman for Facebook said the images of the Swedish campaign had now been approved.
"We're very sorry, our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads," she said.
"This image does not violate our ad policies. We apologise for the error and have let the advertiser know we are approving their ads."
Before the decision was reversed, Cancerfonden had said in an open letter to Facebook that the campaign "was not meant to offend".
It added that it had found a solution to the problem: illustrating breasts using two pink squares.It added that it had found a solution to the problem: illustrating breasts using two pink squares.
Lena Biornstad, the group's communications director, told AFP news agency: "We find it incomprehensible and strange how one can perceive medical information as offensive.
"This is information that saves lives, which is important for us."
The group has said it will appeal against the removal of the video. It said it tried unsuccessfully to contact Facebook.
Facebook has also been accused of removing a number of pictures of mothers breastfeeding their children.Facebook has also been accused of removing a number of pictures of mothers breastfeeding their children.
Other photos have been removed in similar circumstances, reports say, including one of a mammogram and another of a technician who tattoos nipples and areolas for breast cancer survivors.Other photos have been removed in similar circumstances, reports say, including one of a mammogram and another of a technician who tattoos nipples and areolas for breast cancer survivors.