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| Facebook apologises for removing breast cancer awareness video | Facebook apologises for removing breast cancer awareness video |
| (about 11 hours later) | |
| Facebook has apologised for removing a video on breast cancer awareness posted by a Swedish group, saying it was incorrectly taken out. | Facebook has apologised for removing a video on breast cancer awareness posted by a Swedish group, saying it was incorrectly taken out. |
| Cancerfonden's video featured animated women with their breasts represented by pink circles, showing ways to detect suspicious lumps. | Cancerfonden's video featured animated women with their breasts represented by pink circles, showing ways to detect suspicious lumps. |
| The images were considered "offensive" by the social media platform. | The images were considered "offensive" by the social media platform. |
| The social media website caused outrage last month for removing the "napalm girl" photo, saying it showed nudity. | The social media website caused outrage last month for removing the "napalm girl" photo, saying it showed nudity. |
| It later reversed that decision, allowing the publication of the iconic picture which shows a badly burned girl fleeing a napalm attack during the Vietnam War. | |
| In a statement to the BBC, a spokeswoman for Facebook said the images of the Swedish campaign had now been approved. | In a statement to the BBC, a spokeswoman for Facebook said the images of the Swedish campaign had now been approved. |
| "We're very sorry, our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads," she said. | "We're very sorry, our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads," she said. |
| "This image does not violate our ad policies. We apologise for the error and have let the advertiser know we are approving their ads." | "This image does not violate our ad policies. We apologise for the error and have let the advertiser know we are approving their ads." |
| Before the decision was reversed, Cancerfonden had said in an open letter to Facebook that the campaign "was not meant to offend". | Before the decision was reversed, Cancerfonden had said in an open letter to Facebook that the campaign "was not meant to offend". |
| It added that it had found a solution to the problem: illustrating breasts using two pink squares. | It added that it had found a solution to the problem: illustrating breasts using two pink squares. |
| Facebook has also been accused of removing a number of pictures of mothers breastfeeding their children. | Facebook has also been accused of removing a number of pictures of mothers breastfeeding their children. |
| Other photos have been removed in similar circumstances, reports say, including one of a mammogram and another of a technician who tattoos nipples and areolas for breast cancer survivors. | Other photos have been removed in similar circumstances, reports say, including one of a mammogram and another of a technician who tattoos nipples and areolas for breast cancer survivors. |