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Premier League agrees major deal for Chinese TV rights | |
(about 1 hour later) | |
The Premier League has agreed a major new deal for its TV rights in China, which could be worth up to $700m (£560m). | |
The three-year contract with Chinese video streaming service PPTV is set to be the league's biggest-ever overseas broadcast sale. | |
A PPTV source told the BBC a deal was in place. | |
If the reported value is confirmed, it would be worth ten times more than the league's current China TV deal. | |
The Premier League is yet to comment. | |
Superpower ambitions | |
PPTV is owned by Chinese retailer Suning, which is already invested in European football after it bought a controlling stake in Italian club Inter Milan in June. | |
China's President Xi Jinping has led a drive for businesses to invest more in football in a bid to turn the country into a footballing superpower. | |
He has set a target for the nation to be the world's biggest sports economy by 2025. | He has set a target for the nation to be the world's biggest sports economy by 2025. |
Manchester City, West Bromwich Albion and Aston Villa are among the English clubs to have received investment from China over the last year. | Manchester City, West Bromwich Albion and Aston Villa are among the English clubs to have received investment from China over the last year. |
Audiences for Premier League football are also growing strongly in China, with English clubs seeing the world's second largest economy as a major growth market. | Audiences for Premier League football are also growing strongly in China, with English clubs seeing the world's second largest economy as a major growth market. |
The nation's own Super League is also helping to fuel the boom, as it attracts well-known players and managers from the European leagues. | The nation's own Super League is also helping to fuel the boom, as it attracts well-known players and managers from the European leagues. |
The Associated Press news agency reported that the TV deal would be worth $700m, working out at $233m-a-year starting in the 2019-2020 season. Other reports have suggested the deal is worth $600m. | |
The Premier League's largest overseas TV rights deal is currently with US broadcaster NBC, which paid $1bn for six seasons, or $167m per campaign. | The Premier League's largest overseas TV rights deal is currently with US broadcaster NBC, which paid $1bn for six seasons, or $167m per campaign. |
But the main source of the league's income still comes from the UK. | But the main source of the league's income still comes from the UK. |
British broadcasters Sky and BT last year agreed to pay a record £5.14bn for three seasons, starting with the current 2016-2017 campaign. | British broadcasters Sky and BT last year agreed to pay a record £5.14bn for three seasons, starting with the current 2016-2017 campaign. |