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You can find the current article at its original source at https://www.theguardian.com/world/2017/nov/01/black-cab-shape-not-distinctive-enough-to-be-trademark-say-judges
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Black cab shape not distinctive enough to be trademark, say judges | Black cab shape not distinctive enough to be trademark, say judges |
(3 months later) | |
Appeal court rules against London Taxi Company, which claimed exclusive right to shape of its cars in order to thwart rival firm | |
Press Association | |
Wed 1 Nov 2017 17.54 GMT | |
Last modified on Mon 27 Nov 2017 14.30 GMT | |
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New-style taxis could soon roll on to city roads after court of appeal judges ruled that the shape of the traditional London black cab was not distinctive enough to be a trademark. | New-style taxis could soon roll on to city roads after court of appeal judges ruled that the shape of the traditional London black cab was not distinctive enough to be a trademark. |
The London Taxi Company wanted to claim exclusive rights to the black cab shape and thwart a rival firm. But Lord Justice Kitchin and Lord Justice Floyd have upheld a ruling made last year by a high court judge. | The London Taxi Company wanted to claim exclusive rights to the black cab shape and thwart a rival firm. But Lord Justice Kitchin and Lord Justice Floyd have upheld a ruling made last year by a high court judge. |
In January 2016, Mr Justice Arnold ruled that the shape was not a “valid registered trademark” after a high court hearing in London. | In January 2016, Mr Justice Arnold ruled that the shape was not a “valid registered trademark” after a high court hearing in London. |
Appeal judges dismissed a challenge by the taxi company on Wednesday – although Lord Justice Floyd indicated that supreme court justices might be asked to consider the case. | Appeal judges dismissed a challenge by the taxi company on Wednesday – although Lord Justice Floyd indicated that supreme court justices might be asked to consider the case. |
Rival Ecotive said it was now in a position to put its electric Metrocab into production. | Rival Ecotive said it was now in a position to put its electric Metrocab into production. |
Confectionery giant Nestle earlier this year lost a similar trademark fight over the shape of its KitKat chocolate bar. | Confectionery giant Nestle earlier this year lost a similar trademark fight over the shape of its KitKat chocolate bar. |
Specialist lawyers said Wednesday’s ruling showed how hard it was for manufacturers to trademark shapes. | Specialist lawyers said Wednesday’s ruling showed how hard it was for manufacturers to trademark shapes. |
“The London Taxi Company has been trying to prevent a rival manufacturer from producing a new style of London taxi which it claims infringes its intellectual property rights in the original shape,” said lawyer Mike Gardner, who is based at law firm Wedlake Bell. | “The London Taxi Company has been trying to prevent a rival manufacturer from producing a new style of London taxi which it claims infringes its intellectual property rights in the original shape,” said lawyer Mike Gardner, who is based at law firm Wedlake Bell. |
“The court of appeal has dashed the notion that there is any trademark protection for the classic design.” | “The court of appeal has dashed the notion that there is any trademark protection for the classic design.” |
He added: “The case illustrates how difficult it can be for anyone to obtain a permanent monopoly to protect the shape of something as a brand – even where that shape is iconic. The loss of its trademark registrations effectively leaves the London Taxi Company powerless to prevent competitors producing similar-looking vehicles.” | He added: “The case illustrates how difficult it can be for anyone to obtain a permanent monopoly to protect the shape of something as a brand – even where that shape is iconic. The loss of its trademark registrations effectively leaves the London Taxi Company powerless to prevent competitors producing similar-looking vehicles.” |
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