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| Version 1 | Version 2 |
|---|---|
| Music tastes link to personality | Music tastes link to personality |
| (about 4 hours later) | |
| Musical tastes and personality type are closely related, according to a study of more than 36,000 people from around the world. | Musical tastes and personality type are closely related, according to a study of more than 36,000 people from around the world. |
| The research, which was carried out by Professor Adrian North of Heriot-Watt University, is said to be the largest such study ever undertaken. | |
| It suggested classical music fans were shy, while heavy metal aficionados were gentle and at ease with themselves. | It suggested classical music fans were shy, while heavy metal aficionados were gentle and at ease with themselves. |
| Professor North described the research as "significant" and "surprising". | Professor North described the research as "significant" and "surprising". |
| What does your musical taste say about you? | What does your musical taste say about you? |
| He said: "We have always suspected a link between music taste and personality. This is the first time that we've been able to look at it in real detail. No-one has ever done this on this scale before." | He said: "We have always suspected a link between music taste and personality. This is the first time that we've been able to look at it in real detail. No-one has ever done this on this scale before." |
| Prof North said the research could have many uses in marketing, adding: "If you know a person's music preference you can tell what kind of person they are, who to sell to. | Prof North said the research could have many uses in marketing, adding: "If you know a person's music preference you can tell what kind of person they are, who to sell to. |
| "There are obvious implications for the music industry who are are worried about declining CD sales. | "There are obvious implications for the music industry who are are worried about declining CD sales. |
| "One of the most surprising things is the similarities between fans of classical music and heavy metal. They're both creative and at ease but not outgoing. | "One of the most surprising things is the similarities between fans of classical music and heavy metal. They're both creative and at ease but not outgoing. |
| "The general public has held a stereotype of heavy metal fans being suicidally depressed and of being a danger to themselves and society in general. But they are quite delicate things." | "The general public has held a stereotype of heavy metal fans being suicidally depressed and of being a danger to themselves and society in general. But they are quite delicate things." |
| More than 36,000 people from all over the world were asked to rate 104 musical styles and also questioned about aspects of their personality. | More than 36,000 people from all over the world were asked to rate 104 musical styles and also questioned about aspects of their personality. |
| The study is continuing and Prof North, who is head of the university's department of applied psychology, is still looking for participants to take part in a short online questionnaire. | The study is continuing and Prof North, who is head of the university's department of applied psychology, is still looking for participants to take part in a short online questionnaire. |
| MUSICAL STYLES VERSUS PERSONALITY TRAITS | MUSICAL STYLES VERSUS PERSONALITY TRAITS |
| BLUES High self-esteem, creative, outgoing, gentle and at ease | BLUES High self-esteem, creative, outgoing, gentle and at ease |
| JAZZ High self-esteem, creative, outgoing and at ease | JAZZ High self-esteem, creative, outgoing and at ease |
| CLASSICAL MUSIC High self-esteem, creative, introvert and at ease | CLASSICAL MUSIC High self-esteem, creative, introvert and at ease |
| RAP High self-esteem, outgoing | RAP High self-esteem, outgoing |
| OPERA High self-esteem, creative, gentle | OPERA High self-esteem, creative, gentle |
| COUNTRY AND WESTERN Hardworking, outgoing | COUNTRY AND WESTERN Hardworking, outgoing |
| REGGAE High self-esteem, creative, not hardworking, outgoing, gentle and at ease | REGGAE High self-esteem, creative, not hardworking, outgoing, gentle and at ease |
| DANCE Creative, outgoing, not gentle | DANCE Creative, outgoing, not gentle |
| INDIE Low self-esteem, creative, not hard working, not gentle | INDIE Low self-esteem, creative, not hard working, not gentle |
| BOLLYWOOD Creative, outgoing | BOLLYWOOD Creative, outgoing |
| ROCK/HEAVY METAL Low self-esteem, creative, not hard-working, not outgoing, gentle, at ease | ROCK/HEAVY METAL Low self-esteem, creative, not hard-working, not outgoing, gentle, at ease |
| CHART POP High self-esteem, not creative, hardworking, outgoing, gentle, not at ease | CHART POP High self-esteem, not creative, hardworking, outgoing, gentle, not at ease |
| SOUL High self-esteem, creative, outgoing, gentle, at ease | SOUL High self-esteem, creative, outgoing, gentle, at ease |
| Source: Heriot-Watt University |