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Music tastes link to personality | Music tastes link to personality |
(about 2 hours later) | |
Musical tastes and personality type are closely related, according to a study of more than 36,000 people from around the world. | Musical tastes and personality type are closely related, according to a study of more than 36,000 people from around the world. |
The research, which was carried out by Professor Adrian North of Heriot-Watt University, is said to be the largest such study ever undertaken. | The research, which was carried out by Professor Adrian North of Heriot-Watt University, is said to be the largest such study ever undertaken. |
It suggested classical music fans were shy, while heavy metal aficionados were gentle and at ease with themselves. | It suggested classical music fans were shy, while heavy metal aficionados were gentle and at ease with themselves. |
Professor North described the research as "significant" and "surprising". | Professor North described the research as "significant" and "surprising". |
What does your musical taste say about you? | What does your musical taste say about you? |
He said: "We have always suspected a link between music taste and personality. This is the first time that we've been able to look at it in real detail. No-one has ever done this on this scale before." | He said: "We have always suspected a link between music taste and personality. This is the first time that we've been able to look at it in real detail. No-one has ever done this on this scale before." |
Prof North said the research could have many uses in marketing, adding: "If you know a person's music preference you can tell what kind of person they are, who to sell to. | Prof North said the research could have many uses in marketing, adding: "If you know a person's music preference you can tell what kind of person they are, who to sell to. |
"There are obvious implications for the music industry who are are worried about declining CD sales. | "There are obvious implications for the music industry who are are worried about declining CD sales. |
"One of the most surprising things is the similarities between fans of classical music and heavy metal. They're both creative and at ease but not outgoing. | "One of the most surprising things is the similarities between fans of classical music and heavy metal. They're both creative and at ease but not outgoing. |
class="lp" href="http://news.bbc.co.uk/1/hi/talking_point/default.stm">HAVE YOUR SAYDon't worry about what people think of you because of the music you listen to. Music is the best thing in the worldSteve Harding, Wiltshire, UK class="" href="http://newsforums.bbc.co.uk/nol/thread.jspa?forumID=5308&edition=1&ttl=20080905095036">Send us your comments"The general public has held a stereotype of heavy metal fans being suicidally depressed and of being a danger to themselves and society in general. But they are quite delicate things." | |
More than 36,000 people from all over the world were asked to rate 104 musical styles and also questioned about aspects of their personality. | More than 36,000 people from all over the world were asked to rate 104 musical styles and also questioned about aspects of their personality. |
The study is continuing and Prof North, who is head of the university's department of applied psychology, is still looking for participants to take part in a short online questionnaire. | The study is continuing and Prof North, who is head of the university's department of applied psychology, is still looking for participants to take part in a short online questionnaire. |
MUSICAL STYLES VERSUS PERSONALITY TRAITS | MUSICAL STYLES VERSUS PERSONALITY TRAITS |
BLUES High self-esteem, creative, outgoing, gentle and at ease | BLUES High self-esteem, creative, outgoing, gentle and at ease |
JAZZ High self-esteem, creative, outgoing and at ease | JAZZ High self-esteem, creative, outgoing and at ease |
CLASSICAL MUSIC High self-esteem, creative, introvert and at ease | CLASSICAL MUSIC High self-esteem, creative, introvert and at ease |
RAP High self-esteem, outgoing | RAP High self-esteem, outgoing |
OPERA High self-esteem, creative, gentle | OPERA High self-esteem, creative, gentle |
COUNTRY AND WESTERN Hardworking, outgoing | COUNTRY AND WESTERN Hardworking, outgoing |
REGGAE High self-esteem, creative, not hardworking, outgoing, gentle and at ease | REGGAE High self-esteem, creative, not hardworking, outgoing, gentle and at ease |
DANCE Creative, outgoing, not gentle | DANCE Creative, outgoing, not gentle |
INDIE Low self-esteem, creative, not hard working, not gentle | INDIE Low self-esteem, creative, not hard working, not gentle |
BOLLYWOOD Creative, outgoing | BOLLYWOOD Creative, outgoing |
ROCK/HEAVY METAL Low self-esteem, creative, not hard-working, not outgoing, gentle, at ease | ROCK/HEAVY METAL Low self-esteem, creative, not hard-working, not outgoing, gentle, at ease |
CHART POP High self-esteem, not creative, hardworking, outgoing, gentle, not at ease | CHART POP High self-esteem, not creative, hardworking, outgoing, gentle, not at ease |
SOUL High self-esteem, creative, outgoing, gentle, at ease | SOUL High self-esteem, creative, outgoing, gentle, at ease |
Source: Heriot-Watt University | Source: Heriot-Watt University |