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World's strongest beer reclaimed World's strongest beer reclaimed
(20 minutes later)
A controversial Scottish brewery has said it has reclaimed the title of the world's strongest beer from German rivals - with Sink the Bismarck at 41%.A controversial Scottish brewery has said it has reclaimed the title of the world's strongest beer from German rivals - with Sink the Bismarck at 41%.
BrewDog, of Fraserburgh, made headlines last year when it unveiled a 32% beer called Tactical Nuclear Penguin.BrewDog, of Fraserburgh, made headlines last year when it unveiled a 32% beer called Tactical Nuclear Penguin.
However, Schorschbrau released the 40% strength Schorschbock.However, Schorschbrau released the 40% strength Schorschbock.
BrewDog said its newly released 41% Sink the Bismarck would cost £40 for a 330ml bottle and would only be sold online.BrewDog said its newly released 41% Sink the Bismarck would cost £40 for a 330ml bottle and would only be sold online.
Alcohol Focus Scotland has previously expressed concerns about BrewDog's approach.Alcohol Focus Scotland has previously expressed concerns about BrewDog's approach.
But the company's managing director James Watt said BrewDog was doing all it could to promote a new and responsible approach to beer drinking.
It is important that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy James WattBrewDogIt is important that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy James WattBrewDog
But BrewDog's managing director James Watt said the company was doing all it could to promote a new and responsible approach to beer drinking.
He added: "Beer has a terrible reputation in Britain, it's ignorant to assume that a beer can't be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck should be enjoyed in spirit sized measures.He added: "Beer has a terrible reputation in Britain, it's ignorant to assume that a beer can't be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck should be enjoyed in spirit sized measures.
"It is important that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy.""It is important that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy."
BrewDog was previously branded irresponsible for an 18.2% beer called Tokyo, which it then followed with a low alcohol beer called Nanny State, then Tactical Nuclear Penguin.BrewDog was previously branded irresponsible for an 18.2% beer called Tokyo, which it then followed with a low alcohol beer called Nanny State, then Tactical Nuclear Penguin.