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| Apple unveils new iPad with high-resolution screen | Apple unveils new iPad with high-resolution screen |
| (40 minutes later) | |
| Apple has unveiled a new iPad with a high-resolution screen. | Apple has unveiled a new iPad with a high-resolution screen. |
| It said the resolution of the display was 2048 by 1536 pixels. The tablet is also powered by a new A5X chip with improved graphics performance. | It said the resolution of the display was 2048 by 1536 pixels. The tablet is also powered by a new A5X chip with improved graphics performance. |
| Chief executive Tim Cook claimed to be "redefining the category that Apple created". | Chief executive Tim Cook claimed to be "redefining the category that Apple created". |
| Apple dominates the market but is set to face a fresh challenge when devices running the full Windows 8 system are expected to go on sale later this year. | Apple dominates the market but is set to face a fresh challenge when devices running the full Windows 8 system are expected to go on sale later this year. |
| The new iPad also features a 5-megapixel camera sensor. It will be able to run on 4G LTE networks where the service is available and can act as a wi-fi hotspot for other devices if carriers allow the function. | |
| It is 9.4mm deep, slightly thicker than the 8.8mm profile of the iPad 2. The firm said that the US | |
| Apple's marketing chief Phil Schiller said the tablet has the same 10-hour estimated battery life as the previous model using only wi-fi. That limit shortens by an hour when using 4G. | |
| It is due to go on sale on 16 March in the UK, US, Canada, Germany, France, Switzerland, Hong Kong, Singapore, Australia and Japan. US prices match those of the earlier model. | |
| Sales forecasts | |
| The firm also announced an upgraded TV box which can now handle 1080p video. | The firm also announced an upgraded TV box which can now handle 1080p video. |
| Films and TV shows will be sold via its iTunes store in the high-definition format. | Films and TV shows will be sold via its iTunes store in the high-definition format. |
| IMS Research said Apple accounted for 62% of the global tablet market in 2011. Ahead of the press conference it said it expected that share to rise to 70% this year. | IMS Research said Apple accounted for 62% of the global tablet market in 2011. Ahead of the press conference it said it expected that share to rise to 70% this year. |
| Analysts at Gartner said it expects Apple to sell 69 million iPads before the end of 2012. By contrast if forecasts stores will sell 22.8 million tablets running Google's Android system, and 6.3 million Blackberry Playbook devices. | Analysts at Gartner said it expects Apple to sell 69 million iPads before the end of 2012. By contrast if forecasts stores will sell 22.8 million tablets running Google's Android system, and 6.3 million Blackberry Playbook devices. |
| Gartner research director Michael Gartenberg said "I'd call the new iPad an evolutionary device with some revolutionary experiences". |