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Apple unveils new iPad with high-definition screen Apple unveils new iPad with high-definition screen
(40 minutes later)
Apple has unveiled a new iPad with a high-definition screen.Apple has unveiled a new iPad with a high-definition screen.
It said the resolution of the display was 2048 by 1536 pixels. The tablet is also powered by a new A5X chip with improved graphics performance.It said the resolution of the display was 2048 by 1536 pixels. The tablet is also powered by a new A5X chip with improved graphics performance.
Chief executive Tim Cook claimed to have "redefined once again the category Apple created".Chief executive Tim Cook claimed to have "redefined once again the category Apple created".
Apple dominates the market but should face a fresh challenge when tablets running the full Windows 8 system are expected to go on sale later this year.Apple dominates the market but should face a fresh challenge when tablets running the full Windows 8 system are expected to go on sale later this year.
The new iPad - which is simply called by that name - also features a 5-megapixel camera sensor. It will be able to run on 4G LTE networks where the service is available and can act as a wi-fi hotspot for other devices if carriers allow the function.The new iPad - which is simply called by that name - also features a 5-megapixel camera sensor. It will be able to run on 4G LTE networks where the service is available and can act as a wi-fi hotspot for other devices if carriers allow the function.
It is 9.4mm deep, slightly thicker than the 8.8mm profile of the iPad 2. The basic 16GB model with only wi-fi will cost £399 and the top of the range 64GB model with wi-fi and 4G will cost £659.It is 9.4mm deep, slightly thicker than the 8.8mm profile of the iPad 2. The basic 16GB model with only wi-fi will cost £399 and the top of the range 64GB model with wi-fi and 4G will cost £659.
Apple's marketing chief Phil Schiller said the tablet has the same 10-hour estimated battery life as the previous model using only wi-fi. That limit shortens by an hour when using 4G.Apple's marketing chief Phil Schiller said the tablet has the same 10-hour estimated battery life as the previous model using only wi-fi. That limit shortens by an hour when using 4G.
It is due to go on sale on 16 March in the UK, US, Canada, Germany, France, Switzerland, Hong Kong, Singapore, Australia and Japan.It is due to go on sale on 16 March in the UK, US, Canada, Germany, France, Switzerland, Hong Kong, Singapore, Australia and Japan.
The previous model will stay on sale at a reduced price, starting at £329. Mr Schiller said that would make it more affordable for schools to buy the machine.The previous model will stay on sale at a reduced price, starting at £329. Mr Schiller said that would make it more affordable for schools to buy the machine.
Sales forecastsSales forecasts
The firm also announced an upgraded TV box which can now handle 1080p video.The firm also announced an upgraded TV box which can now handle 1080p video.
Films and TV shows will be sold via its iTunes store in the high-definition format.Films and TV shows will be sold via its iTunes store in the high-definition format.
IMS Research said Apple accounted for 62% of the global tablet market in 2011. Ahead of the press conference it said it expected that share to rise to 70% this year.IMS Research said Apple accounted for 62% of the global tablet market in 2011. Ahead of the press conference it said it expected that share to rise to 70% this year.
Analysts at Gartner said it expected Apple to sell 69 million iPads before the end of 2012. By contrast it forecast stores would sell 22.8 million tablets running Google's Android system, and 6.3 million Blackberry Playbook devices. Analysts at Gartner said they expected Apple to maintain its lead and increase the volume of tablets sold - but added that today's announcement did not contain any news to cause them to increase their "bullish" forecasts.
Gartner research director Michael Gartenberg said "I'd call the new iPad an evolutionary device with some revolutionary experiences". "I'd call the new iPad an evolutionary device with some revolutionary experiences," said research director Michael Gartenberg.