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Aston Villa seek stadium sponsor Aston Villa seek stadium sponsor
(10 minutes later)
Aston Villa are planning to find a sponsor for their stadium in a move which could generate millions of pounds of extra revenue, reports BBC WM.Aston Villa are planning to find a sponsor for their stadium in a move which could generate millions of pounds of extra revenue, reports BBC WM.
Sources close to Villa's billionaire American owner Randy Lerner say the renaming of Villa Park is high on the agenda for the club's new chairman.Sources close to Villa's billionaire American owner Randy Lerner say the renaming of Villa Park is high on the agenda for the club's new chairman.
Reports of a figure of £120m have been dismissed but the deal could run into tens of millions of pounds.Reports of a figure of £120m have been dismissed but the deal could run into tens of millions of pounds.
Local Birmingham firm Cadbury are not thought to be in the running.Local Birmingham firm Cadbury are not thought to be in the running.
They have, however, been in contact with Villa about other possible marketing opportunities.
Lerner was installed as Villa's new chairman on 19 September, taking over from Doug Ellis in the Villa Park hotseat.
The 44-year-old owner of American football team the Cleveland Browns is keen to raise funds to allow Villa to compete at the highest level.
Lerner is keen to tie up a £100m sponsorship deal by Christmas, to give manager Martin O'Neill further funds to sign players when the transfer window re-opens in January.