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Aston Villa seek stadium sponsor Villa play down stadium renaming
(30 minutes later)
Aston Villa are planning to find a sponsor for their stadium in a move which could generate millions of pounds of extra revenue, reports BBC WM. Aston Villa have denied that new owner Randy Lerner plans to sell the naming rights to their famous stadium.
Sources close to Villa's billionaire American owner Randy Lerner say the renaming of Villa Park is high on the agenda for the club's new chairman. The club have issued a statement saying there is no foundation to this suggestion and that they will preserve the history of the club.
Villa's statement, however, contradicts information given to BBC WM.
A source close to Lerner revealed that the American billionaire is looking to auction the rights as part of his future plans for the club.
Reports of a figure of £120m have been dismissed but the deal could run into tens of millions of pounds.Reports of a figure of £120m have been dismissed but the deal could run into tens of millions of pounds.
Local Birmingham firm Cadbury are definitely not in the running.Local Birmingham firm Cadbury are definitely not in the running.
606: DEBATE Do you think it's right that something which has been for so long been synonymous with Aston Villa should be renamed? XH 606: Have your say606: DEBATE Do you think it's right that something which has been for so long been synonymous with Aston Villa should be renamed? XH 606: Have your say
Lerner was installed as Villa's new chairman on 19 September, taking over from Doug Ellis in the Villa Park hotseat.Lerner was installed as Villa's new chairman on 19 September, taking over from Doug Ellis in the Villa Park hotseat.
The 44-year-old owner of American football team the Cleveland Browns is keen to raise funds to allow Villa to compete at the highest level.The 44-year-old owner of American football team the Cleveland Browns is keen to raise funds to allow Villa to compete at the highest level.
Lerner is keen to tie up a £100m sponsorship deal by Christmas, to give manager Martin O'Neill further funds to sign players when the transfer window re-opens in January.Lerner is keen to tie up a £100m sponsorship deal by Christmas, to give manager Martin O'Neill further funds to sign players when the transfer window re-opens in January.