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The rise of mending: how Britain learned to repair clothes again The rise of mending: how Britain learned to repair clothes again
(about 3 hours later)
When Make Do & Mend (“we make things and mend things,” says Pippa Bray, When Make Do & Mend (“we make things and mend things,” says Pippa Bray,
the shop's owner) opened its doors in 2002, they had expected tothe shop's owner) opened its doors in 2002, they had expected to
be reasonably busy. That turned out to be an understatement. They weren’t just busy, they were inundated, getting be reasonably busy. That turned out to be an understatement. They weren’t just busy, they were inundated, getting
busier all the time. And then the economic crisis arrived – and businessbusier all the time. And then the economic crisis arrived – and business
went through the roof. “When the recession hit, people became more conscious of cost and went through the roof. “When the recession hit, people became more conscious of cost and
started valuing their clothes more. We do a lot of replacing zips, started valuing their clothes more. We do a lot of replacing zips,
taking up hems, altering old clothes to fit,” says Bray. The shop, in St Day in taking up hems, altering old clothes to fit,” says Bray. The shop, in St Day in
Cornwall, now employs 12 people, and turns out a constant supply of Cornwall, now employs 12 people, and turns out a constant supply of
fixed pockets, patched jeans, relined jackets, and taken up hems. While fixed pockets, patched jeans, relined jackets, and taken up hems. While
the small jobs are the bread and butter of the business, they have also the small jobs are the bread and butter of the business, they have also
on request expanded into upholstery, marine-ware (such as boat covers on request expanded into upholstery, marine-ware (such as boat covers
and cushions), and even academic gowns for university graduates.According to Pippa, it’s a huge growth industry but there are not and cushions), and even academic gowns for university graduates.According to Pippa, it’s a huge growth industry but there are not
enough skilled people. “I’m always being asked to show people how to putenough skilled people. “I’m always being asked to show people how to put
in a zip or patch jeans. It’s just not taught anywhere any more. Good in a zip or patch jeans. It’s just not taught anywhere any more. Good
clothes are like old friends and it’s nice to see when people don’t haveclothes are like old friends and it’s nice to see when people don’t have
to throw away a jacket or something they’ve had for 20 years.” to throw away a jacket or something they’ve had for 20 years.”
Making or altering clothes may seem like a humble pursuit. But Making or altering clothes may seem like a humble pursuit. But
research by the Craft & Hobby Trade Association (CHA-UK) shows that research by the Craft & Hobby Trade Association (CHA-UK) shows that
the entire crafting industry (which also includes knitting, cake the entire crafting industry (which also includes knitting, cake
decorating, painting and other handycrafts) is worth a whopping £3.1bn to the UK economy. It is also, as if from nowhere, wildly decorating, painting and other handycrafts) is worth a whopping £3.1bn to the UK economy. It is also, as if from nowhere, wildly
popular. About 3.5 million people in the UK are involved in making their popular. About 3.5 million people in the UK are involved in making their
own clothes with a sewing machine according to CHA-UK, and of that own clothes with a sewing machine according to CHA-UK, and of that
number 433,000 only started sewing in the last 12 months.“The last few years have been epic for the industry,” says Fiona number 433,000 only started sewing in the last 12 months.“The last few years have been epic for the industry,” says Fiona Pullen, founder of the Sewing Directory and described by some as the
Bray, founder of the Sewing Directory and described by some as the
godmother of the sewing world. She thinks the economic crisis has godmother of the sewing world. She thinks the economic crisis has
driven people towards a more Make Do & Mend mentality, and growing driven people towards a more Make Do & Mend mentality, and growing
environmental awareness is making people more conscious of where their environmental awareness is making people more conscious of where their
clothes come from. “People are trying to be less disposable. They would clothes come from. “People are trying to be less disposable. They would
rather buy something quality and keep repairing it. The Great British rather buy something quality and keep repairing it. The Great British
Sewing Bee helped a lot [John Lewis has seen a 22% increase in sewing Sewing Bee helped a lot [John Lewis has seen a 22% increase in sewing
machine sales since the show ran last year] but shows like that simply machine sales since the show ran last year] but shows like that simply
piggy back on existing trends. It was already happening.”piggy back on existing trends. It was already happening.”
Tom van Deijnen runs the Visible Mending programme in Brighton and has aTom van Deijnen runs the Visible Mending programme in Brighton and has a
mission to show that repairs to clothes can in themselves be mission to show that repairs to clothes can in themselves be
beautiful. “Wear your darn like a badge of honour,” he says. When he beautiful. “Wear your darn like a badge of honour,” he says. When he
takes on a commission he asks, “Why would you like me to repair this? takes on a commission he asks, “Why would you like me to repair this?
What makes you want to keep it?”What makes you want to keep it?”
“I started repairing because I realised there is a lot of work and “I started repairing because I realised there is a lot of work and
skill involved in making clothes. It takes a long time. I began to skill involved in making clothes. It takes a long time. I began to
appreciate the skill and effort all these anonymous people put in to appreciate the skill and effort all these anonymous people put in to
making clothes for the high street. If you want to make people making clothes for the high street. If you want to make people
understand why £4 for a T-shirt is not the right price, get them to makeunderstand why £4 for a T-shirt is not the right price, get them to make
an item of clothing. We should respect them for making these clothes an item of clothing. We should respect them for making these clothes
for us, especially at the prices we pay.”for us, especially at the prices we pay.”
Although the mending movement is still small, Tom says it is growing andAlthough the mending movement is still small, Tom says it is growing and
people are coming round to the idea that you can’t just throw things people are coming round to the idea that you can’t just throw things
out any more, you need to fix them. He points out that Repair Cafés, out any more, you need to fix them. He points out that Repair Cafés,
where you can turn up with anything from a wonky chair to a smashed where you can turn up with anything from a wonky chair to a smashed
smart phone and find out how to fix it, are becoming increasingly smart phone and find out how to fix it, are becoming increasingly
common. “People are starting to see the importance of repairing again,” common. “People are starting to see the importance of repairing again,”
he says.he says.
“They don’t teach sewing in most schools nowadays, or mothers don’t get a“They don’t teach sewing in most schools nowadays, or mothers don’t get a
chance to teach them, or they’re frightened, they think the machine is chance to teach them, or they’re frightened, they think the machine is
going to run away with them,” says Mary Ann Robbins, who runs workshops going to run away with them,” says Mary Ann Robbins, who runs workshops
around Buckinghamshire and Hertfordshire under the name Sewing Seams around Buckinghamshire and Hertfordshire under the name Sewing Seams
Easy, teaching people how to use a sewing machine and to refashion old Easy, teaching people how to use a sewing machine and to refashion old
clothes. Over the last couple of years her business has grown clothes. Over the last couple of years her business has grown
dramatically.dramatically.
Dressmaking and refashioning has also seen a huge upsurge in interest, Dressmaking and refashioning has also seen a huge upsurge in interest,
partly, according to sewing blogger Rachel Pinheiro, thanks to the partly, according to sewing blogger Rachel Pinheiro, thanks to the
internet. “The techniques of sewing are the same now as they were 100 internet. “The techniques of sewing are the same now as they were 100
years ago. There is nothing new when it comes to making things. But overyears ago. There is nothing new when it comes to making things. But over
the last few years people have begun to find each other and share ideas the last few years people have begun to find each other and share ideas
as they have never been able to before. There are fresh ideas in terms as they have never been able to before. There are fresh ideas in terms
of design and colour, and a change of aesthetic. It’s brought a whole of design and colour, and a change of aesthetic. It’s brought a whole
new audience to the hobby.” Sewing and mending communities are springingnew audience to the hobby.” Sewing and mending communities are springing
up and forming networks via twitter or Pinterest, through innovations up and forming networks via twitter or Pinterest, through innovations
like as #makedoandmendhour, where every Thursday evening Jen Gale of thelike as #makedoandmendhour, where every Thursday evening Jen Gale of the
Makedoandmendyear blog, hosts a hashtag-based hubbub of ideas, jokes, Makedoandmendyear blog, hosts a hashtag-based hubbub of ideas, jokes,
and requests for mending advice.and requests for mending advice.
“It really is a wonderful community to be a part of,” says Pinheiro. “It really is a wonderful community to be a part of,” says Pinheiro.
“That’s one of the great attractions of sewing, it’s the people. We joke“That’s one of the great attractions of sewing, it’s the people. We joke
there is a special sewing gene that makes that person immediately there is a special sewing gene that makes that person immediately
friendly.”For Fiona that community has been the bedrock of her new career. Thefriendly.”For Fiona that community has been the bedrock of her new career. The
Sewing Directory was meant to be a minor pastime that fit around her Sewing Directory was meant to be a minor pastime that fit around her
young son, but the sudden explosion in popularity means it has taken young son, but the sudden explosion in popularity means it has taken
over. “I work 60 hours a week,” she says. “I could take on people and over. “I work 60 hours a week,” she says. “I could take on people and
work seven days a week but there is still more work.” Her success has work seven days a week but there is still more work.” Her success has
also opened other opportunities: she now trains other craft businesses also opened other opportunities: she now trains other craft businesses
in the dark arts of SEO and marketing, she writes regularly for sewing in the dark arts of SEO and marketing, she writes regularly for sewing
magazines, and has just finished her first book, a guide to running a magazines, and has just finished her first book, a guide to running a
creative business. “It’s not just me,” she says. “Lots of my customers creative business. “It’s not just me,” she says. “Lots of my customers
are so busy.” “Sewing is empowering,” says Rachel. “Not just in terms of are so busy.” “Sewing is empowering,” says Rachel. “Not just in terms of
creativity, but it also allows you to share knowledge with others, to creativity, but it also allows you to share knowledge with others, to
make friends around the world and experience their culture. The internetmake friends around the world and experience their culture. The internet
is like a chemical agent for speeding everything up. Whatever is going is like a chemical agent for speeding everything up. Whatever is going
on in the world, the sewing community responds somehow.”On 14 April, for example, the anniversary of the Rana Plaza tragedy on in the world, the sewing community responds somehow.”On 14 April, for example, the anniversary of the Rana Plaza tragedy
in Bangladesh, people wore their clothes inside out to show the labels, in Bangladesh, people wore their clothes inside out to show the labels,
to show they weren’t supporting the companies implicated in the to show they weren’t supporting the companies implicated in the
disaster. Rachel says “people who sew their own clothes have their own disaster. Rachel says “people who sew their own clothes have their own
labels. We can say ‘this is made by me’, the exact opposite of the mass labels. We can say ‘this is made by me’, the exact opposite of the mass
manufactured industry.”That is a kind of satisfaction that can’t be beaten, according to manufactured industry.”That is a kind of satisfaction that can’t be beaten, according to
the nouveau-stitchers. “People want the satisfaction of being creative,”the nouveau-stitchers. “People want the satisfaction of being creative,”
Rachel says. “But life is also busy and this is a way people can find Rachel says. “But life is also busy and this is a way people can find
each other, they can find their club.”each other, they can find their club.”
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