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Hemsby chip shop fire rages on seafront Hemsby chip shop fire rages on seafront
(about 1 hour later)
A seafront fish and chip shop became engulfed in flames as holidaymakers at a Norfolk resort looked on.A seafront fish and chip shop became engulfed in flames as holidaymakers at a Norfolk resort looked on.
Eight fire crews were called to Beach Road in Hemsby, north of Great Yarmouth, at just before 13:00 BST. At its height 45 firefighters tackled the blaze on Beach Road, Hemsby, after it started in a deep fat fryer.
Large plumes of smoke have billowed from the shop near the arcades and the Hemsby Beach Holiday Village. The chip shop has been completely gutted and another business has been damaged by the flames, Norfolk Fire Service said.
Eyewitness Jack Barnes said the roof had caved in. The fire service said at least two other businesses had been damaged by the flames. The fire is now under control and being damped down, but the area is due to remain cordoned off into the evening.
Mr Barnes said: "We were walking past the place and we thought it was a barbecue starting off, and obviously then the staff were outside, and said that no-one could go in, it was a fire. When the fire erupted, thick smoke billowed across the road near the arcades and the Hemsby Beach Holiday Village.
"It was a shame because the place has just been done up, half of it was being done up and half of it was being used. Eyewitness Jack Barnes said: "We were walking past the place and we thought it was a barbecue starting off, and obviously then the staff were outside, and said that no-one could go in, it was a fire.
"It was a shame because the place has just been done up - half of it was being done up and half of it was being used.
"It's pretty shocking for a nice family resort, at the height of the season.""It's pretty shocking for a nice family resort, at the height of the season."
At its height 45 firefighters tackled the blaze, with 35 still on site. One person was treated for an asthma attack by paramedics. Paramedics treated one person for an asthma attack but there were no further casualties.
At the scene: Andrew Turner, BBC Radio Norfolk Incident commander Martin Harris said you could see smoke 200ft (61m) in the air as he approached in his fire engine.
The fish and chip shop is completely destroyed - the roof has collapsed and the whole of the outside of the building is charred. He said three members of staff tried to tackle the fire when it broke out, but they were forced to leave the building and dial 999.
There's thick smoke pouring across Beach Road in Hemsby and dividing the village, with beachgoers on one side and holiday camp residents on the other. "I believe it was a fire in a deep fat fryer initially, and then it spread through the chip shop quite quickly and into the restaurant next door," said Mr Harris.
The wind has been changing direction here, and that can only make things worse in terms of tackling this fire. "Luckily we managed to stop it before it got to the other commercial properties to the rear."
Now it's just a matter of waiting to see how long it will take to bring under control. A number of businesses stretch along Beach Road including restaurants, gift shops, a nightclub and a betting shop.
The East of England Ambulance service said an officer and a Hazardous Area Response Team were on site, but there were not believed to be any casualties. One shop owner, Barry Cunniffe, told BBC Radio Norfolk the person who ran the chip shop had spent 18 months refurbishing his premises, which includes a restaurant, but now "the whole thing's gone" and it was "devastating".
Police officers are also helping to control the crowds of holidaymakers in the area.
A number of businesses stretch along Beach Road including restaurants, a nightclub and a betting shop.