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Pokemon Go: McDonald's Japan shares rise on tie-up reports | |
(about 3 hours later) | |
McDonald's Japan shares have jumped as media reports suggest Nintendo's Pokemon Go will be launched there in a deal with the fast food chain. | McDonald's Japan shares have jumped as media reports suggest Nintendo's Pokemon Go will be launched there in a deal with the fast food chain. |
The hugely successful smartphone game is available in the US and many other countries, but not in Japan yet. | The hugely successful smartphone game is available in the US and many other countries, but not in Japan yet. |
McDonald's Japan jumped by 6.7%, but Nintendo fell as much as 15%. | |
The gaming company's shares had soared in the past week, more than doubling its market value, on the success of Pokemon Go. | |
Both The Wall Street Journal and industry website TechCrunch cited unnamed sources saying that the game will be launched in a tie-up with the fast food company, with the latter suggesting the launch will happen as early as Wednesday. | |
TechCrunch later reported the launch was delayed due to a leaked McDonald's internal communication surfacing on internet forums. | |
The cooperation between Nintendo and McDonalds would reportedly make the fast food restaurants sponsored locations which can be turned into "Pokestops" or "gyms" - locations where players can battle against other players or find new Pokemon monsters. | |
Any such deal would likely drive strongly increased traffic to McDonalds outlets, setting a model for similar sponsored locations on other markets as well. | |
Tokyo's Nikkei 225 was down 0.7% to 16,605.46 points in early trade. | Tokyo's Nikkei 225 was down 0.7% to 16,605.46 points in early trade. |
Elsewhere in Asia, South Korea's Kospi was down 0.4% to 2,009.87 points, while Australia's ASX/200 was 0.4% higher at 5,473.80. | Elsewhere in Asia, South Korea's Kospi was down 0.4% to 2,009.87 points, while Australia's ASX/200 was 0.4% higher at 5,473.80. |
Commodity giants were among the big losers of the day, with Rio Tinto losing more than 2% while BHP was down more than 4%. | Commodity giants were among the big losers of the day, with Rio Tinto losing more than 2% while BHP was down more than 4%. |
In China, Hong Kong's Hang Seng was up by 0.4% to 21,760.03 while the Shanghai Composite traded flat. | In China, Hong Kong's Hang Seng was up by 0.4% to 21,760.03 while the Shanghai Composite traded flat. |