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Pokemon Go: McDonald's Japan shares rise on tie-up reports Pokemon Go: McDonald's Japan shares rise on tie-up reports
(about 1 hour later)
McDonald's Japan shares have jumped as media reports suggest Nintendo's Pokemon Go will be launched there in a deal with the fast food chain.McDonald's Japan shares have jumped as media reports suggest Nintendo's Pokemon Go will be launched there in a deal with the fast food chain.
The hugely successful smartphone game is available in the US and many other countries, but not in Japan yet.The hugely successful smartphone game is available in the US and many other countries, but not in Japan yet.
McDonald's Japan jumped to finish 9.8% higher, but Nintendo closed 12.6% down.McDonald's Japan jumped to finish 9.8% higher, but Nintendo closed 12.6% down.
The gaming company's shares had soared in the past week, more than doubling its market value, on the success of Pokemon Go.The gaming company's shares had soared in the past week, more than doubling its market value, on the success of Pokemon Go.
Both The Wall Street Journal and industry website TechCrunch cited unnamed sources saying that the game will be launched in a tie-up with the fast food company, though the actual release date remains unclear.Both The Wall Street Journal and industry website TechCrunch cited unnamed sources saying that the game will be launched in a tie-up with the fast food company, though the actual release date remains unclear.
The cooperation between Nintendo and McDonalds would reportedly make the fast food restaurants sponsored locations which can be turned into "Pokestops" or "gyms" - locations where players can battle against other players or find new Pokemon monsters. The cooperation between Nintendo and McDonald's would reportedly make the fast food restaurants sponsored locations which can be turned into "Pokestops" or "gyms" - locations where players can battle against other players or find new Pokemon monsters.
Any such deal would be likely to drive extra traffic to McDonalds outlets, setting a model for similar sponsored locations on other markets as well. Any such deal would be likely to drive extra traffic to McDonald's outlets, setting a model for similar sponsored locations in other markets as well.
Tokyo's Nikkei 225 was down 0.3% to close at 16,681.89. Tokyo's Nikkei 225 fell 0.3% to close at 16,681.89.
Elsewhere in Asia, South Korea's Kospi finished flat at 2,015.46, while Australia's ASX/200 wrapped the day 0.7% at 5,488.70. Elsewhere in Asia, South Korea's Kospi finished flat at 2,015.46, while Australia's ASX/200 ended the day 0.7% higher at 5,488.70.
Commodity giants were among the big losers of the day, with Rio Tinto losing more than 2% while BHP was down more than 4%.Commodity giants were among the big losers of the day, with Rio Tinto losing more than 2% while BHP was down more than 4%.
In China, Hong Kong's Hang Seng was up by 0.8% to 21,852.76 while the Shanghai Composite traded flat. In Greater China, Hong Kong's Hang Seng ended the session 1% higher at 21,882.48 while the Shanghai Composite lost 0.3% to close at 3,027.90 points.