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Pokemon Go: McDonald's Japan shares rise on tie-up reports Pokemon Go: McDonald's Japan shares rise on tie-up reports
(about 2 hours later)
McDonald's Japan shares have jumped as media reports suggest Nintendo's Pokemon Go will be launched there in a deal with the fast food chain.McDonald's Japan shares have jumped as media reports suggest Nintendo's Pokemon Go will be launched there in a deal with the fast food chain.
The hugely successful smartphone game is available in the US and many other countries, but not in Japan yet.The hugely successful smartphone game is available in the US and many other countries, but not in Japan yet.
McDonald's Japan jumped by 6.7%, but Nintendo fell as much as 15%. McDonald's Japan jumped to finish 9.8% higher, but Nintendo closed 12.6% down.
The gaming company's shares had soared in the past week, more than doubling its market value, on the success of Pokemon Go.The gaming company's shares had soared in the past week, more than doubling its market value, on the success of Pokemon Go.
Both The Wall Street Journal and industry website TechCrunch cited unnamed sources saying that the game will be launched in a tie-up with the fast food company, with the latter suggesting the launch will happen as early as Wednesday. Both The Wall Street Journal and industry website TechCrunch cited unnamed sources saying that the game will be launched in a tie-up with the fast food company, though the actual release date remains unclear.
TechCrunch later reported the launch was delayed due to a leaked McDonald's internal communication surfacing on internet forums.
The cooperation between Nintendo and McDonalds would reportedly make the fast food restaurants sponsored locations which can be turned into "Pokestops" or "gyms" - locations where players can battle against other players or find new Pokemon monsters.The cooperation between Nintendo and McDonalds would reportedly make the fast food restaurants sponsored locations which can be turned into "Pokestops" or "gyms" - locations where players can battle against other players or find new Pokemon monsters.
Any such deal would likely drive strongly increased traffic to McDonalds outlets, setting a model for similar sponsored locations on other markets as well. Any such deal would be likely to drive extra traffic to McDonalds outlets, setting a model for similar sponsored locations on other markets as well.
Tokyo's Nikkei 225 was down 0.7% to 16,605.46 points in early trade. Tokyo's Nikkei 225 was down 0.3% to close at 16,681.89.
Elsewhere in Asia, South Korea's Kospi was down 0.4% to 2,009.87 points, while Australia's ASX/200 was 0.4% higher at 5,473.80. Elsewhere in Asia, South Korea's Kospi finished flat at 2,015.46, while Australia's ASX/200 wrapped the day 0.7% at 5,488.70.
Commodity giants were among the big losers of the day, with Rio Tinto losing more than 2% while BHP was down more than 4%.Commodity giants were among the big losers of the day, with Rio Tinto losing more than 2% while BHP was down more than 4%.
In China, Hong Kong's Hang Seng was up by 0.4% to 21,760.03 while the Shanghai Composite traded flat. In China, Hong Kong's Hang Seng was up by 0.8% to 21,852.76 while the Shanghai Composite traded flat.