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Political ad breakdown: Labour's The Road Ahead Political ad breakdown: Labour's The Road Ahead
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Mr Cameron continues the invitation theme, gradually expanding its reach as he goes. "Parents, charities, businesses, neighbourhoods, every citizen, the entire nation" - everyone can join him and take control. "The alternative to big government is not no government, it's good government" - and "it's not about unchecked individualism" either, he adds. Invoking the spirit of JFK, Mr Cameron uses the US president's famous line: "Ask not what your country can do for youÂ…" He says "we've got to end the culture of entitlement" in the UK.
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