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Richard Desmond to launch lottery for health causes | |
(about 3 hours later) | |
A new televised lottery intended to raise £50m a year to tackle health inequalities will be launched later. | A new televised lottery intended to raise £50m a year to tackle health inequalities will be launched later. |
The Health Lottery, run by Northern & Shell media company which owns Express newspapers and Channel 5, will offer a £100,000 top prize for matching five numbers. | |
The draw will be shown in adverts on Saturday evenings on ITV and Channel 5. | |
The Health Lottery will donate over 20p per £1 ticket, compared with 28p for every National Lottery ticket. | The Health Lottery will donate over 20p per £1 ticket, compared with 28p for every National Lottery ticket. |
The charitable donation has been branded a "pretty disgraceful development" by Sir Stephen Bubb, of the Association of Chief Executives of Voluntary Organisations. | |
But Health Lottery chief executive Martin Hall said the game would benefit every community in Great Britain and the new lottery would ultimately pay out a greater proportion of income in prizes than the National Lottery does. | |
He said at least £50m would go to health-related causes, which could include respite care and counselling for young carers and specialist nurses for conditions such as Alzheimer's disease. | |
Tickets will go on sale on Thursday, backed by a £20m publicity campaign. | |
Four matching numbers will win players £500, while three will collect £50. | |
More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has. | More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has. |