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Richard Desmond launching lottery for health causes Richard Desmond to launch lottery for health causes
(about 3 hours later)
  
A new televised lottery intended to raise £50m a year to tackle health inequalities will be launched later.A new televised lottery intended to raise £50m a year to tackle health inequalities will be launched later.
The Health Lottery, run by Richard Desmond's Northern & Shell media company, will offer a £100,000 top prize for matching five numbers. The Health Lottery, run by Northern & Shell media company which owns Express newspapers and Channel 5, will offer a £100,000 top prize for matching five numbers.
The draw will be shown in adverts on Saturday evenings on ITV and Channel 5, which is owned by Northern & Shell. The draw will be shown in adverts on Saturday evenings on ITV and Channel 5.
Some charity leaders have been critical that less will go to good causes than from each National Lottery ticket.
The Health Lottery will donate over 20p per £1 ticket, compared with 28p for every National Lottery ticket.The Health Lottery will donate over 20p per £1 ticket, compared with 28p for every National Lottery ticket.
That has been branded a "pretty disgraceful development" by Sir Stephen Bubb, of the Association of Chief Executives of Voluntary Organisations. The charitable donation has been branded a "pretty disgraceful development" by Sir Stephen Bubb, of the Association of Chief Executives of Voluntary Organisations.
Tickets will go on sale on Thursday. Four matching numbers will win players £500, while three will collect £50. But Health Lottery chief executive Martin Hall said the game would benefit every community in Great Britain and the new lottery would ultimately pay out a greater proportion of income in prizes than the National Lottery does.
The launch of the game is being backed by a £20m publicity campaign and Health Lottery chief executive Martin Hall said the game would benefit every community in Great Britain. He said at least £50m would go to health-related causes, which could include respite care and counselling for young carers and specialist nurses for conditions such as Alzheimer's disease.
The projects it aims to raise money for range from respite care for young carers through to funding of specialist nurses for conditions such as Alzheimer's disease. Tickets will go on sale on Thursday, backed by a £20m publicity campaign.
Four matching numbers will win players £500, while three will collect £50.
More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has.More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has.