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Media group to launch commercial lottery | Media group to launch commercial lottery |
(40 minutes later) | |
A new commercial lottery intended to raise £50m a year to tackle health inequalities will be launched later. | A new commercial lottery intended to raise £50m a year to tackle health inequalities will be launched later. |
The Health Lottery, run by Northern & Shell media company which owns Express newspapers and Channel 5, will offer a £100,000 top prize. | The Health Lottery, run by Northern & Shell media company which owns Express newspapers and Channel 5, will offer a £100,000 top prize. |
It will donate over 20p per £1 ticket to charity, compared with 28p for every National Lottery ticket. | It will donate over 20p per £1 ticket to charity, compared with 28p for every National Lottery ticket. |
The charitable donation has been described as a "pretty disgraceful development" by a charity chief. | |
Sir Stephen Bubb, of the Association of Chief Executives of Voluntary Organisations, said Northern & Shell owner Richard Desmond was "profiteering on the back of charities". | |
"The National Lottery gives 28p, if he cares about health charities he should match that figure or he should close it down," he told the BBC. | |
"I suspect this is more about making profits for this new venture than it is to give money to health charities." | |
He said ticket sales for the National Lottery would fall and charities generally would get less money if Mr Desmond's new lottery competed with it. | |
Health Lottery chief executive Martin Hall said the game would ultimately pay out a greater proportion of income in prizes than the National Lottery does. | |
He said at least £50m would go to health-related causes, which could include respite care and counselling for young carers and specialist nurses for conditions such as Alzheimer's disease. | He said at least £50m would go to health-related causes, which could include respite care and counselling for young carers and specialist nurses for conditions such as Alzheimer's disease. |
Tickets will go on sale on Thursday, backed by a £20m publicity campaign. The draw will be shown in adverts on Saturday evenings on ITV and Channel 5. | Tickets will go on sale on Thursday, backed by a £20m publicity campaign. The draw will be shown in adverts on Saturday evenings on ITV and Channel 5. |
Five matching numbers will win players £100,000, four matching numbers wins £500, while three will collect £50. | Five matching numbers will win players £100,000, four matching numbers wins £500, while three will collect £50. |
More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has. | More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has. |