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Richard Desmond to launch lottery for health causes Media group to launch commercial lottery
(about 1 hour later)
  
A new televised lottery intended to raise £50m a year to tackle health inequalities will be launched later. A new commercial lottery intended to raise £50m a year to tackle health inequalities will be launched later.
The Health Lottery, run by Northern & Shell media company which owns Express newspapers and Channel 5, will offer a £100,000 top prize for matching five numbers. The Health Lottery, run by Northern & Shell media company which owns Express newspapers and Channel 5, will offer a £100,000 top prize.
The draw will be shown in adverts on Saturday evenings on ITV and Channel 5. It will donate over 20p per £1 ticket to charity, compared with 28p for every National Lottery ticket.
The Health Lottery will donate over 20p per £1 ticket, compared with 28p for every National Lottery ticket. The charitable donation has been described as "disgraceful" by a charity chief.
The charitable donation has been branded a "pretty disgraceful development" by Sir Stephen Bubb, of the Association of Chief Executives of Voluntary Organisations. Sir Stephen Bubb, of the Association of Chief Executives of Voluntary Organisations, said it was a "pretty disgraceful development".
But Health Lottery chief executive Martin Hall said the game would benefit every community in Great Britain and the new lottery would ultimately pay out a greater proportion of income in prizes than the National Lottery does. Northern & Shell is owned by Richard Desmond. Health Lottery chief executive Martin Hall said the game would ultimately pay out a greater proportion of income in prizes than the National Lottery does.
He said at least £50m would go to health-related causes, which could include respite care and counselling for young carers and specialist nurses for conditions such as Alzheimer's disease.He said at least £50m would go to health-related causes, which could include respite care and counselling for young carers and specialist nurses for conditions such as Alzheimer's disease.
Tickets will go on sale on Thursday, backed by a £20m publicity campaign. Tickets will go on sale on Thursday, backed by a £20m publicity campaign. The draw will be shown in adverts on Saturday evenings on ITV and Channel 5.
Four matching numbers will win players £500, while three will collect £50. Five matching numbers will win players £100,000, four matching numbers wins £500, while three will collect £50.
More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has.More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has.