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Election challenge: David Cameron Election challenge: David Cameron
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BBC coverage as parties begin their election campaignsBBC coverage as parties begin their election campaigns
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Speaking outside Parliament, shadow foreign secretary William Hague says the election is a "straight choice" between David Cameron and Gordon Brown as prime minister. He adds that Mr Cameron is a "dramatically better" Tory leader than he was. Lib Dem Treasury spokesman Vince Cable argues that tax policy will be a key element in voting. For Labour, Energy Secretary Ed Miliband decries Mr Cameron as a "salesman". The Conservatives have been outlining some of their new media strategy, stressing that a huge e-mail database is their most valuable tool, says the BBC's Rory Cellan Jones. A party spokesman said: "We're now able to e-mail just short of half a million people. I doubt there's an e-mail database in European politics to rival that."
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